You probably expect to see the usual suspects on this list… spending too much time on Facebook, pinning too many recipes.
But this list is a little different. These are productivity suckers of the worst kind because they are things we have to deal with every day. So while you can take a “just log out of Facebook” approach to those other kinds of distraction, the ones I want to talk about are in front of you whether you like it or not.
And it’s easy to let them get out of control.
Do you have the right marketing mindset? Before we can talk tactics and even before we can talk strategy it’s important to start with the right mindset. What does that mean?
Well, it’s about adapting, getting out of your own box, watching the right metrics and more… listen and we’ll tell you all about it!
Today we get serious and talk about a scenario we encountered last week when a new client had his site shut down by a vengeful developer.
Google Analytics? Gone.
So we decided to talk about business continuity from the standpoint of protecting your business online. There are a lot of pieces to keep straight so on top of talking about all the things you need to think about, we’ve also put together a Business Continuity Planning Worksheet as part of the Marketing Game Changer Kit that you can download and use so that in the event of a crisis you won’t find your online business crippled.
If you’re busily blogging, podcasting and social media-ing but still not getting the leads you want, you may be wondering why you’re investing all that time and effort. You may be discouraged by the whole thing and ready to check out of content marketing entirely.
If that’s you – if you’re creating content and not getting results – hang tight. I’ve got a few reasons why that may be happening so that with a few adjustments you can see the success that everyone else seems to be talking about.
Are you happy with your marketing?
Do you feel you are spending a fair amount in terms of both dollars and time?
Are you getting leads?
How you answer those questions will affect the decisions you make about your marketing. But before you make bad decisions based on the wrong things, read this. I share some reasons why your marketing may not be working and how to get results moving forward.
What do an expensive website and a 5-minute WordPress installation have in common? If you said “some really bad things that should be flogged and eradicated immediately” you’d get a big grand prize. These are just a few things that need to go, and if you find them on your site, they should be removed with prejudice. Some are annoying. Others can cost you business. Time for some early spring cleaning!
While children everywhere wait for Santa Claus, businesses do something a little bit different: they wait for Marketing Santa, the cuddly-but-ineffective bearer of new-year marketing plans that so often get dropped down chimneys and onto desks. If you’re tired of half-baked plans that never seem to get you where you want to go by the end of the year, take heart. Here are suggestions for evaluating where you’ve been and figuring out where you want to go. And if you’re still stuck, we’re offering free 30-minute consultation from now until the end of the year. Read more to get your creative juices flowing and to find out how to get in on our 30-minute deal.
If you’re blogging for business – that can mean either your blog *is* your business or just one part of it – then there are a few things that can wreck your chances of being read, shared, commented on and even hired that have nothing to do with the quality of your content or even your good intentions. These are a few small details that are worth paying attention to, with the “what not to dos” and advice for how to fix them.
This month my Carnival group decided to write on the topic of advice – advice that you would tell to your younger newbie-biz-self, to be exact. This is not my favorite exercise because thinking about what I could have and should have done isn’t going to change anything today and it can really get in the way of forward thinking. So I decided to choose a bit of advice that would have been great to know then – but is also great to know today. It’s the one thing I think a lot of people struggle with and that’s “doing something”. Here’s my take on acting instead of waiting for the perfect time and place to do it! I would love to hear your advice, too.