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email marketing

Build Your Marketing House With Your Own Bricks… And Keep The Poachers Off Your Land!

Build Your Marketing House With Your Own Bricks And Keep The Poachers Off Your Land!

By Podcast, Ralph and Carol Lynn

It’s the last Monday of Freduary! Welcome our final Fred of the month, SuperFred Krithika Rangarajan, also known as “Kit Rodgers” (you’ll have to listen to find out why).

Join us as we talk about why email marketing isn’t dead, the changes over at Pinterest that have marketers up in arms and whether or not you “own” the content you produce.

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In Which We Tackle Email Marketing Challenges And Ecommerce Conundrums

In Which We Tackle Email Marketing Challenges And Ecommerce Conundrums

By Podcast, Ralph and Carol Lynn

Freduary continues with another episode dedicated to all things SuperFred. Today we tackle a tough question about email marketing asked by one of our email subscribers: are we training him to ignore us? Ouch!

We explore the possibility and pose this question to you: are you getting what YOU want out of being on our email list? What can we do to make your subscription better?

We also have an interesting conversation about marketing your Etsy shop and the challenges of eCommerce so join us for a jam packed episode of goodness.

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How To Run An Email Campaign, Make Mistakes And Still Win Business

How To Run An Email Campaign, Make Mistakes And Still Win Business

By Email Marketing, Podcast, Ralph and Carol Lynn

Today is all email, all the time… but before we get down to business we make a very important announcement: The designation of the official Poet Laureate Consultant In Poetry To The Web.Search.Social Marketing Podcast.

Rain down confetti because this is a big one. Our first official poem sent in by a very special fan who inspired us to create this most noble of positions.

Read the poem, listen to the podcast then go do your homework (because we give you some!)

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Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks. [Podcast Episode 3]

Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks.

By Email Marketing, Podcast, With Guests

What does peanut butter and chocolate beer have to do with email subject lines?

That’s what you’ll find out if you listen to this episode of the Web.Search.Social Marketing Podcast.

In This Episode We Talk About:

* Why subject lines are so important.
* Why a 3% or 5% or 10% or even 40% open rate isn’t good enough.
* How to catch people’s attention so they’ll actually open your email.
* What NOT to do once you get them to open it.
* And more great stuff like whether design matters, what to do about colors and fonts and whether it’s ok to “go negative”.

Visit https://www.websearchsocial.com/ for our blog and more info.
Call Ralph on his cell at 732.616.8364
Call Carol Lynn on her cell at 732.939.2017

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5 Simple Email Marketing Tests That Can Have A Big Impact On Results

5 Simple Email Marketing Tests That Can Have A Big Impact On Results

By Email Marketing

If the idea of A/B testing makes you run screaming for the hills, if “segmenting” is something you do to a bar of chocolate, then this is the post for you. You don’t need a marketing degree to try something new or to test out different ideas. Here are a few simple things you can try to see how your subscribers respond. They’re quick, they’re easy and believe it or not they can make a big difference!

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How To Use Email As A Better Communication Tool

How To Use Email As A Better Communication Tool

By Email Marketing

Email isn’t always the best way to communicate. We’ve become lazy, we expect too much, we deliver too little. There are lots of reasons why email may be sabotaging your business relationships and you may not even realize it because you’ve just become so used to it. Here are some “worst practices” when it comes to business communications and some suggestions for alternatives that can improve your communication skills.

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