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ecommerce

Feb 09
In Which We Tackle Email Marketing Challenges And Ecommerce Conundrums

In Which We Tackle Email Marketing Challenges And Ecommerce Conundrums

By Podcast, Ralph and Carol Lynn

Freduary continues with another episode dedicated to all things SuperFred. Today we tackle a tough question about email marketing asked by one of our email subscribers: are we training him to ignore us? Ouch!

We explore the possibility and pose this question to you: are you getting what YOU want out of being on our email list? What can we do to make your subscription better?

We also have an interesting conversation about marketing your Etsy shop and the challenges of eCommerce so join us for a jam packed episode of goodness.

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Jun 02
Ecommerce And The Death Of Customer Service: How One Company Said “No!” To Selling Online And Focused On People Instead

Ecommerce And The Death Of Customer Service: How One Company Said “No!” To Shopping Carts And Focused On People Instead

By Interviews

Just last week I wrote about why internet marketing must die – not because it has no value but because we can put too much value on it at the expense of our real-world relationships with customers. So I was delighted to have a conversation with one of our long time customers about a similar topic – and whether or not he should be selling his products online. His take? He stands firm in his conviction that ecommerce isn’t for him. Here’s why – and how he has put people first, even in the face of tempting technology. It’s a great lesson in doing business with customers and not just computers.

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Feb 13
No Trust? No Sale. 12 Ways To Build Trust And Boost Sales On Your eCommerce Site

No Trust? No Sale. 12 Ways To Build Trust And Boost Sales On Your eCommerce Site

By Website Design & Marketing

Whether you’ve just opened up shop online or have been in business for years, how much have you really paid attention to how your website is affecting your sales? You may think that making sales has to do with the quality of your products or your prices… but what if I told you that even if you have the greatest products and lowest prices in town, you could still be driving away sales with something as simple as a misplaced icon or a poor choice of colors? Here are 12 actions you can take to improve the trustworthiness of your site and give shoppers the reassurance they need to check out confidently.

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Aug 03
Build A Better Website: Top 10 Ways To Make Your Product Page A Selling Dynamo

Build A Better Website: Top 10 Ways To Make Your Product Page A Selling Dynamo

By Website Design & Marketing

In a previous post we talked about putting together a kick-butt services page that would turn visitors into leads and even customers. But what if you sell a product? Digital or tangible, one product page or a whole ecommerce store, your product page is the workhorse of your site. Here are a few ways to kick yours up so it’ll feel as though you’re reaching right through the computer, grabbing your customer’s hand and hitting that “Buy” button.

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