Quick: what’s at the center of your marketing universe?
Tick tick tick…
Do you hear that sound? That’s the sound of your marketing getting ready to explode if you’re not protecting your most valuable marketing asset.
Read on to see if you’re heading toward marketing disaster … and how to avoid it if you are.
If you know where your domain name is registered you’re ahead of the game, so good for you. It may seem trivial but your domain name is the centerpiece of your web presence. Without it your site has no home and the best site in the world won’t be much use if it’s not actually online.
If you’ve planned properly, you’ve got a list of potential domain names that reflect your brand and make sense for your business. So sit down, open up a browser and get ready to own a little piece of your own branded online real estate.
A domain name is part of your business image and brand identity. It can impact everything from your print advertising to your search engine marketing so good planning is ultimately going to be your best ally. Choose your extension wisely.
Choosing a domain name is a pretty big commitment. Think about it before buying, before you end up regretting every dollar you invested in printing it on your collateral materials, before you end up losing search ranking and brand recognition because of it.
If you’re ready to take your business online, you need to buy a domain name… your own piece of branded online real estate. That name can suit you well or make life miserable depending on how carefully you go about the selection process. Start with “thinking” to plan effectively.
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