Have you ever had a logo designed and asked people, “Which version do you like best?” Or has someone asked the question of you? Here’s why that’s the wrong question and a bad idea… plus some suggestions for how to approach your logo design instead.
It’s the super special palindrome anniversary edition of the Web.Search.Social Marketing Podcast because we celebrate our 18th wedding anniversary as we record our 81st podcast episode.
Our conversation covers the gamut from better wifi technology to stock photography gone very, very wrong…
Facebook ads to whether or not you need to think about retina graphics…
The deception of the 5-minute WordPress install to pop tarts and tapas!
If you’ve got a business then you’ve got a brand and a visual identity whether you’ve thought much about it or not. But what exactly is your brand? And what about that elusive “visual identity”? And why can’t you get a logo for $5?
Those are just a few of the things we discuss today as we talk to Dave Walker, a designer who works on everything from book covers to brochures and understands the true power and value of a good design.
The cost of a logo ranges anywhere from free (as in: “I know a guy who has a kid that does design”) to thousands of dollars. But whether you’ve gone to Fiverr or hired a top-notch agency, that doesn’t mean you’ll end up with a logo that works for your business. There’s more to a logo than a nice color and a neat graphic. Here are some things to think about before you design a logo or rebrand with a new one. And it may not even be a bad idea to give your current logo a test against these questions, even if you love it!
Designing a logo can be a tough process. There’s a lot to think about and if you want a successful logo you can’t start today and expect to have one by the weekend. A logo is part of your brand, and you don’t want to mess that up, right? Here are a few things you should tuck under your hat and remember as you’re going through the design process. They’ll help you think more clearly and avoid some common pitfalls.
A logo is a fundamental part of any brand’s overall marketing mix. What isn’t usually recognized is that developing a quality logo is not easy or fast. It requires that the business be in tune with itself and have a unified vision of its mission. So how can developing a logo end up in disaster? Here are six things you should know.
“That’s ugly.”
You may have heard this about your marketing materials. You may even have said it about someone else’s. While they say that beauty is in the eye of the beholder, sometimes it’s a cold hard truth that your website, letterhead or brochure got slapped upside the head with an ugly stick.
If you run a business or are an entrepreneur, marketing yourself and your business requires some level of design. The fact is that when it comes to building a brand and making a good impression, good design is better than poor design. Good design can go a long way towards getting your audience to feel what you want them to feel or persuading them to do what you want them to do. So it’s that word, ugly, that I want to focus on because defining ugly is important if you want to turn your marketing materials into powerful tools for business growth and profit.
Sometimes, a product is only as good as its design. Therefore, if you aren’t portraying your product in the right way or to the right audience, you could be missing out on some serious revenue. When I speak of products I am not only referring to items on a shelf or something you can buy. I am really referring to your brand and everything that goes with it.
Willi Kunz, world renowned designer and theorist, has found that modern typography has evolved into a powerful medium for visual experimentation and personal expression. He believes typographic design begins with a concept as well as a set of information. The designer faces a blank sheet of paper or a computer screen, and is anxious to take the first step.
There is more to color than you might think. How do you react to different colors? Did you know your subliminal thoughts can influence your feelings? Color is a crucial factor of any design, and as a designer I need to think about how to utilize it to represent your business.
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