When no social sharing plugin met their needs, 3 men set out to develop their own and Warfare Plugins was born. This is how they built a social plugin that beats out the rest when it comes to beauty and functionality and how they service customers.
Marketing automation can help you save time and keep your sales funnel flowing. But there’s a line between automation and acting like a robot. Today we talk about how too much automation and not enough human interaction loses sales.
Right up there with “write epic content” and “be awesome”, you probably hear or read something every day that reminds you to “provide value to customers.” But what does that mean? It may or may not be price, service, experience or anything else.
What trumps social networks and Facebook ads and landing pages and copywriting when it comes to marketing? Focusing exclusively on making happy customers. Sticker Mule’s Anthony Thomas talks about how he does just that.
If you’re in a service business you know “those days”. You know that sometimes you’re off your game and don’t deliver your best to customers. But that isn’t the totality of you. Before we spew out snark for bad service, let’s take a kinder approach.
We as business people come from a place of knowing. We are intimately acquainted with our products and services. We know what they do (and what they don’t), we know what they offer and we know their limitations. We know how things work from the inside out, but sometimes we forget that just because we know, doesn’t mean our customers know.
LikedIn, Facebook and Skype all prompt us to wish someone a happy birthday or congratulate them on a new job. But sometimes that can backfire. So can your sales pitch, if you don’t pay attention to the relationships you’re building. Today we talk warnings, dos and don’ts when to comes to social, your website and whether or not you’re even targeting the right “generation”.
Crack out the champagne because we just hit episode 50 of the Web.Search.Social Marketing Podcast!
On this episode we talk about why we don’t make new year’s resolutions (plus we confess to making a few) and we have a great conversation about how to talk to your customers from a can do/will do perspective. Ring in the new year with us and join us in our commitment to eliminating “not” words from our communications.
Today we talk to Aaron Wood, a graphic designer most recognized online for his social media and pop culture propaganda posters. We’re big Aaron fans if you can judge by the number of his posters that line our office walls. Aaron’s story is unusual but the lessons we learned can be applied to any business. They include things like “be nice” and “make friends”.
Enjoy our conversation and if you love his artwork as much as we do, enter our giveaway to win one of his propaganda posters. Winners will be chosen on Friday December 12th so hurry and enter now!
Today we welcome Bryan Kramer to our podcast and we’re admittedly superfans so we felt kind of shy and giddy and elated all at once. We had a fun and enlightening conversation about what it really means to be social online, why you need to bring the joy and plenty more to inspire you.
And if you haven’t entered to win an autographed copy of his book “H2H” and you’d like a chance, reply to this email and let me know. We’re picking the 5 winners on Friday December 5th!
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