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My Super-Secret Secret Sauce Content Marketing Recipe

My Super-Secret Secret Sauce Content Marketing Recipe

By Writing & Content Marketing

Are you pretty sure that a blog could bring you some business? But do you sometimes have trouble deciding what to write? When to write? WHY to write?

If that sounds like you, I’m going to give you my very own super-secret secret sauce recipe for creating kick-butt content in no time. But don’t tell anyone because then everyone will be creating great content and making money and enjoying success. And that would just be crazy.

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What’s Good Content, How Do You Create It And Who Should You Be Creating It For? [Podcast]

What’s Good Content, How Do You Create It And Who Should You Be Creating It For? [Podcast]

By Writing & Content Marketing

What does it mean to “write quality content”? And even if your content is fantastic, how do you know you’re writing it for the right person? Perhaps most importantly, if you’re running a business, how do you make that content do more than just look pretty on a page and actually bring some customers your way? Those are just a couple of the tough topics that my friend Mike Brooks and I tackle on the landmark 50th episode of his Nuclear Chowder show. It’s my first podcast so let me know what you think, and when you’re done let me know if you have any thoughts to add or questions that are still burning in your mind about how to make content work for you.

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5 Steps For Creating Great Blog Post Content Every Time

5 Steps For Creating Great Blog Post Content Every Time

By Writing & Content Marketing

Hi. My name is Ralph. I’m a blogger. And I’ve learned something. Blogging is hard. Most new bloggers don’t realize it at first. They assume that all they need is a good idea and to take that idea and spit it out at a computer. And while it’s true that lots of bloggers have great ideas for content, what they fail to account for is that there is a wide gap between thinking up a good idea and publishing a completed blog. To help bloggers avoid frustration I’m writing this article to illustrate the 5 steps that I have developed to keep me sane during content development and make sure that the entire ride is trouble free.

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7 Questions to Ask Yourself Before You Hit Publish

7 Questions to Ask Yourself Before You Hit Publish

By Writing & Content Marketing

When you’re ready to publish your latest stroke of brilliance, it’s common to have an itchy trigger finger. Never before has the wit and wisdom flowed so effortlessly and elegantly from your brain to the screen. But will your audience feel the same way? Here are some important questions that you should ask every time you’re ready to publish content, so that it will reflect well on your company and bring business your way instead of sending customers off.

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Take Your Writing From Meh To Memorable With These 12 Simple Techniques

Take Your Writing From Meh To Memorable With These 12 Simple Techniques

By Writing & Content Marketing

Are you mesmerized by the beat of the content drum? There’s no shortage of advice to “write great content” but what if you’re not a writer? What if you don’t have the time to obsess over every word that leaves your brain? What if you just don’t WANT to obsess that much about content? Well, if you want to be successful at business, content is part of it. But it doesn’t have to leave you wringing your hands or pulling out your hair. Next time you need to write for your business, pull out one (or more!) of these techniques to improve the quality of your writing and give it a lot more punch.

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Why You Need To Write For Your Audience, Not The Grammar Police

Why You Need To Write For Your Audience, Not The Grammar Police

By Writing & Content Marketing

The great David Ogilvy once said: “I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” Here’s why it’s important to write *for* your audience and *to* your audience. You can maintain good grammar and break the rules at the same time.

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Headlines That I Hate: 5 Ways To Ensure I'll Never Read Your Blog Post

Headlines That I Hate: 5 Ways To Ensure I’ll Never Read Your Blog Post

By Writing & Content Marketing

This post isn’t about writing a good headline. It’s not even about writing a bad headline. It’s just about writing headlines that I promise you I’ll never click on. You may wonder why that matters! Well, because I’m not alone. I know plenty of people with the same gripes and maybe you’re one of them. Since writing a good headline is half the battle, sometimes the best favor you can do for yourself is to avoid writing the *bad* ones. Don’t disguise great content behind bad titles. Here are a few things that drive me – and other potential readers – quickly to the competition’s blog. When you’re done reading, let me know what some of your biggest headline pet peeves are!

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3 Tips For Writing A Better Press Release

3 Tips For Writing A Better Press Release

By Writing & Content Marketing

Sending out a press release is cheap and relatively easy. That’s one reason why everyone does it. Professionals who are more serious about distributing press releases know that a good one will be picked up by media outlets, shared via social media and boost your search ranking. But the ultimate goal is to generate actual coverage of the news you’re sharing. That’s the “press” in “press release.” Here’s how to make your press releases newsworthy.

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How To Write Product Descriptions That Sell

How To Write Product Descriptions That Sell

By Writing & Content Marketing

Whether you have a warehouse of inventory or a few items in an Etsy shop, your product descriptions can have a big impact on whether customers buy or just shrug and browse another site. Even if you’re selling a digital product, you still need a good description. But what makes one description “good” and another “meh”? Here are a couple of tips for keeping yours in the “good” column and increasing the odds that someone will click the buy button.

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