Today we talk about how to repurpose content you’ve already created. We also discuss whether it’s possible to separate your business and personal life and if saying, “It’s not personal, it’s just business” is valid or just an excuse for bad behavior.
Marketing isn’t magic. Content marketing is old news. And sales letters with typos may convert better than perfect ones. In his book The Nuclear Chowder Marketing Method, Mike Brooks takes on marketing fundamentals.
Today we talk to Ryan Hanley about content marketing and learn: why is content marketing “sold wrong”? How do you build a super fan base? Is there too much content out there? How can small companies compete with big brands? And a whole lot more.
The loudest ideas are usually the ones that get heard. Now it’s time for the good ones to win. We talk with Dorie Clark, author, speaker and consultant about what it means to have a breakthough idea and how to get noticed when you’ve got a good one.
Ryan Hanley is no stranger to the Web.Search.Social Podcast and for good reason: whenever he’s on we walk away inspired and ready to take action.
As the host of the Content Warfare podcast and author of our new favorite business book by the same name, Ryan makes every conversation a fluff-free zone. He is also notorious for his love of tangents which may be why we started out thinking we were going to talk about content marketing but ended up talking about balancing entrepreneurship and family.
Success for Ryan is simple math. It’s 90% showing up, 9% doing the work and 1% talent. It’s worth repeating: you have to want to succeed.
If you’ve ever struggled to get things done, spend time with your family and still have time to sleep, this is the perfect episode.
It took us a while to get started but some eight months later, after buying a bunch of equipment, setting it up and connecting eight billion wires… we made it to episode 100.
Along the way we learned a lot, and not just about knobs vs. sliders, but about planning, promotion, content creation and the audience we do it for. So as we cross the 100th milestone this week, we want to reflect on what we learned so that if you create any kind of content for your business you can take something away to help on your own journey.
Today we welcome Lisa Gerber of Big Leap Creative and marketer extraordinaire. We love Lisa because she is super smart when it comes to marketing and always creates great content that makes us think.
Plus she lives in Idaho, which makes her the first person we know who lives in Idaho.
Join us as we talk about whether or not you’re giving away too much of your knowledge, the relationship between SEO and storytelling, why you need to plan before you start marketing and whether you should publish on other platforms or stick to your own website.
How do you write good? That’s the question we ask our guest today! Laryssa is a trained writer who not only writes business and marketing copy but self-published a fiction book and also teaches creative writing to undergrads at Rutgers University. So when it comes to talking about writing good… er, real good… er, the goodest… Laryssa knows her stuff. She has some great stories to share about how to fund and promote a self-published book plus lots of insight into what it takes to create good business content, even if you’re not a writer.
How To Market Without Marketing In A Parallel Universe. A Discussion About Content Creation And Marketing With Filmmaker Christopher Leone
Today we step into a parallel universe where we explore the world of filmmaking – which in the end is just another form of content creation. We talk with Christopher Leone, the writer, producer and director of the movie (no, the TV series) Parallels, now available on Netflix.
Yes, we talk about making movies (…or is it a TV series??) and have a whole lot of fun. But the lessons can apply to any creative project.
Today we welcome back Ian Anderson Gray, our Chief Executive Research Dude, to talk about ditching perfectionism, taking chances, having fun and calling it marketing!
We talk about…
How to stop overthinking and just get started
Whether or not you should be worrying about how many likes, shares, fans, plusses and other “numbers” your content generates
What Google’s “accuracy algorithm” can mean for the future of search
And more about making customers happy, building real community and having fun!