Today we talk about how to repurpose content you’ve already created. We also discuss whether it’s possible to separate your business and personal life and if saying, “It’s not personal, it’s just business” is valid or just an excuse for bad behavior.
It’s Freduary! No, we didn’t forget the spellchecker. While the rest of the world goes about their business this February, we here at the Web.Search.Social Marketing Podcast are going to be celebrating Freduary, a month dedicated to all things SuperFred. If you don’t know what that means, you’ll have to listen and find out!
We talk about what it means to be an influencer, how to connect with people online even if it feels like you don’t know anyone, why we don’t advocate content curation as a marketing tactic, plus we talk about a new tool in town that lets people co-opt your content without you being the wiser.
Today I’m going to tell you why content curation as a social marketing strategy is silly, fruitless and something you should stop doing immediately. And if you just read that sentence and immediately thought, “But….” then this is for you.
Join me in the land of lead generation and practical marketing tactics. Here’s why there’s no home for curation there.
Get your noise-dampening headphones ready because in this episode we crack out the bleep button. Ralph is on a warpath about Apple and I get on my soapbox about content curation. But in the end it’s all good because we wrap up with a fun lesson in wine and marketing.
We talk storytelling, social marketing (for profit!) and more. Pour a glass of wine and share your thoughts!
Modern marketing wisdom goes something like this:
If you want to be successful at social marketing then you need to share other people’s content 80% of the time and your own content 20% of the time.
I don’t know what the source of this dumb advice is but I would very much like to know who decided that this was the magic ratio and why it’s repeated as marketing gospel.
Here’s why content curation is not doing you any favors… and some practical, actionable ideas you can try instead.
I used to hate Pinterest.
I’ll admit it.
But it was for no good reason.
I think it probably had to do with the fact that when Pinterest came onto the scene there were already so many other players that needed my attention that I just didn’t want another.
Then Cynthia Sanchez came into my life and made me a Pinterest Junkie. I want to share my path to Pinterest along with an interesting conversation I had with Cynthia on her podcast Oh So Pinteresting and then share a few thoughts on how you can use Pinterest to really add a dash of BOOM! to your marketing.
Previously on Web.Search.Social:
I wrote an article called “In Which I Discuss Why Content Curation For Marketing Sucks.”
A bunch of people got pissy.
I debated the issue on Content Warfare TV.
I wrote a followup called “What Is The Place Of Content Curation In Marketing?.”
Here are my final thoughts. (Unless I get fired up again.) They focus on whether content curation is a good tool for building relationships and generating leads. My position is clear: stop wasting your time. Today I wrap it up and share some alternatives that don’t require a 1000-word blog post or a ton of time to create your own.
I had the privilege of being on Ryan Hanley’s Content Warfare TV to debate founder and CEO of Triberr, Dino Dogan, on the subject of content curation. I took the position that content curation is often misused and may be an unnecessary component of marketing.
I want to share some additional thoughts and provide answers to questions I was asked during the show. I’ve been pretty relentless on this topic and hitting it hard at every opportunity I get. If you’re following “conventional wisdom” and curating third party content as part of your social marketing efforts, this article might just change your mind.
Conventional social marketing wisdom goes something like this: When you run a business and want to establish a social media strategy, you should regularly post your content via your social channels. But you should also publish third party curated content. Today I want to tell you why curating content is the wrong approach and how you could be wasting your time – and if you’ve hired a social marketing “expert” to help, your money.