Previously on Web.Search.Social:
I wrote an article called “In Which I Discuss Why Content Curation For Marketing Sucks.”
A bunch of people got pissy.
I debated the issue on Content Warfare TV.
I wrote a followup called “What Is The Place Of Content Curation In Marketing?.”
Here are my final thoughts. (Unless I get fired up again.) They focus on whether content curation is a good tool for building relationships and generating leads. My position is clear: stop wasting your time. Today I wrap it up and share some alternatives that don’t require a 1000-word blog post or a ton of time to create your own.
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