What is a “bad word”? Today we explore the effects of language and why it matters to you, your business and marketing.
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If you record video, go to networking events, host webinars… or even do something as simple as talk to your clients and prospects… nobody wants to hear you um and er your way through a conversation. Try these ideas to improve your speech.
Someone once told me to keep a story in my back pocket so when I ran into someone or attended a networking meeting, I could answer the question, “What’s new?” with more than, “Nothing.” Today we explore why that matters.
What does it mean to market to millennials? Is it a state of mind or of age? Is it leading your brand to be inauthentic? And what does “on fleek” mean, anyway? Here are some things to think about if you’re worried about missing an entire generation.
Whether phone, email, video or carrier pigeon, communicating with customers is vital. But how do you set expectations? How quickly should you respond? What makes for good communication? And what do you do when things go off the rails?
We as business people come from a place of knowing. We are intimately acquainted with our products and services. We know what they do (and what they don’t), we know what they offer and we know their limitations. We know how things work from the inside out, but sometimes we forget that just because we know, doesn’t mean our customers know.
LikedIn, Facebook and Skype all prompt us to wish someone a happy birthday or congratulate them on a new job. But sometimes that can backfire. So can your sales pitch, if you don’t pay attention to the relationships you’re building. Today we talk warnings, dos and don’ts when to comes to social, your website and whether or not you’re even targeting the right “generation”.
This is a bit of a mashup episode because we really cover the gamut.
Here’s just some of what we tackle:
* The difference between being offensive and being off-message
* Whether it’s important to tie a direct line between your podcasts, blogs, social posts or other content and sales
* The value of understanding why you lost some business – and just as importantly, why you won some
And yes, more! Listen in because these are issues plenty of businesses struggle with. Plus we give you some fun marketing action items that we think you’ll not only get something out of but also enjoy.
We missed the excitement of the Social Media Marketing World conference but that doesn’t mean we missed the learning! Our Chief Executive Research Dude and official Boots on the Ground, Ian Anderson Gray, joins us to share some of the highlights that everyone can take away.
Today we talk about “hugging your haters” and why having haters is better than having people who think your business is just “meh”, the importance of getting past your fears so you can make marketing magic happen, plus we get the added bonus of hearing Ian say “jolly hockey sticks”. Does it get any better than that?
You may want to grab a grande half whole half skim quadruple upside down macchiato latte extra hot… and breakfast… and maybe lunch, too… because this is what can only be described (if you’ll forgive the cliché) as an epic episode.
Friends Jillian Jackson and Dino Dogan join us to talk about the Starbucks #RaceTogether campaign, the good, the bad and things we couldn’t have anticipated. We truly enjoyed the conversation and think you’ll gain some valuable insights into business, marketing, how they tie into social issues and whether you should put yourself or your business in the line of fire.
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