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Is Your Marketing Message Clear Or Are You Just Selling Toilet Water?

Is Your Marketing Message Clear Or Are You Just Selling Toilet Water?

By Marketing Insights & Strategy, Podcast, Readings

We as business people come from a place of knowing. We are intimately acquainted with our products and services. We know what they do (and what they don’t), we know what they offer and we know their limitations. We know how things work from the inside out, but sometimes we forget that just because we know, doesn’t mean our customers know.

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How Bad Is Your Sales Pitch And Are You Missing The Millennial Boat?

How Bad Is Your Sales Pitch And Are You Missing The Millennial Boat?

By Podcast, Ralph and Carol Lynn

LikedIn, Facebook and Skype all prompt us to wish someone a happy birthday or congratulate them on a new job. But sometimes that can backfire. So can your sales pitch, if you don’t pay attention to the relationships you’re building. Today we talk warnings, dos and don’ts when to comes to social, your website and whether or not you’re even targeting the right “generation”.

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Monetizing Content, Social Media Outrage, Keeping Facebook Ads On Message And #Cynthia2016

Monetizing Content, Social Media Outrage, Keeping Facebook Ads On Message And #Cynthia2016

By Podcast, Ralph and Carol Lynn

This is a bit of a mashup episode because we really cover the gamut.

Here’s just some of what we tackle:
* The difference between being offensive and being off-message
* Whether it’s important to tie a direct line between your podcasts, blogs, social posts or other content and sales
* The value of understanding why you lost some business – and just as importantly, why you won some

And yes, more! Listen in because these are issues plenty of businesses struggle with. Plus we give you some fun marketing action items that we think you’ll not only get something out of but also enjoy.

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Why Settle For Meh When Your Marketing Could Be Super Awesome?

Why Settle For Meh When Your Marketing Could Be Super Awesome?

By Podcast, With Guests

We missed the excitement of the Social Media Marketing World conference but that doesn’t mean we missed the learning! Our Chief Executive Research Dude and official Boots on the Ground, Ian Anderson Gray, joins us to share some of the highlights that everyone can take away.

Today we talk about “hugging your haters” and why having haters is better than having people who think your business is just “meh”, the importance of getting past your fears so you can make marketing magic happen, plus we get the added bonus of hearing Ian say “jolly hockey sticks”. Does it get any better than that?

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At The Intersection Of Business And Social Issues: #RaceTogether Or Cut And Run?

At The Intersection Of Business And Social Issues: #RaceTogether Or Cut And Run?

By Podcast, With Guests

You may want to grab a grande half whole half skim quadruple upside down macchiato latte extra hot… and breakfast… and maybe lunch, too… because this is what can only be described (if you’ll forgive the cliché) as an epic episode.

Friends Jillian Jackson and Dino Dogan join us to talk about the Starbucks #RaceTogether campaign, the good, the bad and things we couldn’t have anticipated. We truly enjoyed the conversation and think you’ll gain some valuable insights into business, marketing, how they tie into social issues and whether you should put yourself or your business in the line of fire.

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