Have you ever heard of “Impostor Syndrome”? It’s the feeling that you’re not as good or as smart as other people think you are – that you’re just really good at faking it. We all have moments of low self-esteem but do you realize that you could be sending out some pretty strong signals to your prospects and customers that you just don’t think you’re worth it? That maybe they’d be better off working with someone else? There are plenty of obstacles to success – you don’t need to be one of them! Find out how you could be sabotaging yourself with tiny words and behaviors that have a big impact on how other people perceive you.
What does Hollywood and your business have in common? Hopefully not much! The problem with Hollywood is that it does some pretty impressive marketing but so often fails to deliver on its promises. Witness the recent failure of a slew of summer blockbusters. The other problem is the cat. (Yes, the cat.) Read more to find out why your product matters and the mistakes Hollywood makes that you should avoid.
It’s a marketing cliche. Maybe someone has even said it to you (we’ve known customers with whom we’ve disagreed that remind us of it). But is it true? Should you really conduct business as if the customer is always right? Maybe a better mantra would be, “The customer should always be treated respectfully.” That’s absolutely true. But let’s be honest. The customer definitely is not always right. Here’s why it matters that you don’t pretend otherwise.
If you’ve been in business for any length of time then you know how you hit these lows. Days when you don’t want to get out of bed. Days you don’t feel like doing that project or handling that client. But we go on anyway, because that’s what we do. I’m not going to tell you how to deal with a rough patch. What I want to tell you instead is how to hate your business with passion. And later, we’ll examine why this matters.