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challenging the status quo

It's Q4. What Does Your 2015 Marketing Look Like?

It’s Q4. What Does Your 2015 Marketing Look Like?

By Marketing Insights & Strategy, Podcast, Readings

It’s Q4 2014. With the holidays coming, you have very little time to decide what your 2015 marketing outlook is if you haven’t already done so.

But let me tell you one thing that you can take to the bank. In 2015 more of your consumers will be connected than at any time in the past. They will be online, using social media, looking for the products and services that they want to buy and relying on the information they find online to inform their decisions.

If you are reading this while sitting next to a truck load of cash, then go enjoy your money. This isn’t for you. But if you want to give your business a fighting chance in 2015, keep reading.

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Ryan Hanley, Shut Your Big Fat Face!

Ryan Hanley, Shut Your Big Fat Face!

By Marketing Insights & Strategy, Podcast, Ralph and Carol Lynn

This is it!

The first episode of the Web.Search.Social Marketing Podcast.

It feels like we’ve been planning it forever and thanks to the help and encouragement of some great people, we’re finally up and running. It’s also thanks to readers like you that we were inspired to go farther and wider to spread the message that marketing isn’t about secrets, gimmicks, ten-steps or simple tricks. It’s work, but it can also be fun, personally rewarding and most importantly profitable.

So join us on our journey to debunk some common marketing myths and to talk about things that really matter to your success. In this first episode we talk a little bit about how we got here and say a lot of thank-yous. We also throw in our marketing two cents to get the conversation going.

I’d love it if you would listen and then leave a comment letting us know what you think and what you would like to hear in future episodes.

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Don't Let Internet Marketing Fatigue Lead To Bad Marketing Decisions

Don’t Let Internet Marketing Fatigue Lead To Bad Marketing Decisions

By Marketing Insights & Strategy

Are you happy with your marketing?

Do you feel you are spending a fair amount in terms of both dollars and time?

Are you getting leads?

How you answer those questions will affect the decisions you make about your marketing. But before you make bad decisions based on the wrong things, read this. I share some reasons why your marketing may not be working and how to get results moving forward.

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Soapbox Marketing: Make Money By Making Waves

Soapbox Marketing: Make Money By Making Waves

By Marketing Insights & Strategy

Fill in the blank:

Stop following and start…

Did you say “leading”?

Bzzt! Wrong answer.

Forget the clichés because today is the day you’re going to change your thinking. It’s the day you’re going to start talking about all those things that bug you about “business as usual” so that you can prove to your prospects and customers that you’re not here to simply feed them more of the usual garbage that they can get anywhere.

If you want to differentiate yourself then get on your soapbox. This is mine. And if you want to know how to really fill in that blank, read on.

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What Is The Place Of Content Curation In Marketing? Part 2

What Is The Place Of Content Curation In Marketing? Part 2

By Writing & Content Marketing

Previously on Web.Search.Social:

I wrote an article called “In Which I Discuss Why Content Curation For Marketing Sucks.”

A bunch of people got pissy.

I debated the issue on Content Warfare TV.

I wrote a followup called “What Is The Place Of Content Curation In Marketing?.”

Here are my final thoughts. (Unless I get fired up again.) They focus on whether content curation is a good tool for building relationships and generating leads. My position is clear: stop wasting your time. Today I wrap it up and share some alternatives that don’t require a 1000-word blog post or a ton of time to create your own.

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What Is The Place Of Content Curation In Marketing? Part 1

What Is The Place Of Content Curation In Marketing? Part 1

By Writing & Content Marketing

I had the privilege of being on Ryan Hanley’s Content Warfare TV to debate founder and CEO of Triberr, Dino Dogan, on the subject of content curation. I took the position that content curation is often misused and may be an unnecessary component of marketing.

I want to share some additional thoughts and provide answers to questions I was asked during the show. I’ve been pretty relentless on this topic and hitting it hard at every opportunity I get. If you’re following “conventional wisdom” and curating third party content as part of your social marketing efforts, this article might just change your mind.

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On Disruption: Read This Marketing Article & You'll Be Sayin "Sweet Baby Jesus!"

On Disruption: Read This Marketing Article & You’ll Be Sayin “Sweet Baby Jesus!”

By Marketing Insights & Strategy

Disruption. It’s one of my favorite marketing concepts. It involves initiating a disturbance in your market that draws attention to your products or services while pulling attention away from your competitors. This is the story of how a Saturday afternoon looking for a six pack of beer turned into a lesson in marketing that every business can learn from.

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My 2014 Marketing Prediction And Why I Hope I'm Wrong

My 2014 Marketing Prediction And Why I Hope I’m Wrong

By Marketing Insights & Strategy

A new year is almost upon us and based on many years in the business of marketing, I see a scenario playing out that I’ve seen year after year: businesses will fail to get on board with an integrated marketing plan and instead languish in inertia, moving forward by inches or not at all when they could be taking advantage of the web, search and social to make leaps and bounds. Here are some of the common and self-defeating excuses people make and how you can think about conquering them.

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Tear Up The Death Certificates: These 4 Marketing Platforms Are Alive

Tear Up The Death Certificates: These 4 Marketing Platforms Are Alive

By Marketing Insights & Strategy

Headlines that channel the grim reaper are usually lame, overly dramatic gimmicks designed to get more clicks. Readers who fall for these headlines learn that something isn’t actually dead. The world of marketing is not immune to these types of articles. In fact, they’re painfully popular. Here are a couple of things that have occasionally (or often) been pronounced dead but that are still quite alive and even vital to a good marketing plan.

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