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challenging the status quo

At The Intersection Of Business And Social Issues: #RaceTogether Or Cut And Run?

At The Intersection Of Business And Social Issues: #RaceTogether Or Cut And Run?

By Podcast, With Guests

You may want to grab a grande half whole half skim quadruple upside down macchiato latte extra hot… and breakfast… and maybe lunch, too… because this is what can only be described (if you’ll forgive the cliché) as an epic episode.

Friends Jillian Jackson and Dino Dogan join us to talk about the Starbucks #RaceTogether campaign, the good, the bad and things we couldn’t have anticipated. We truly enjoyed the conversation and think you’ll gain some valuable insights into business, marketing, how they tie into social issues and whether you should put yourself or your business in the line of fire.

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Why The Starbucks "Race Together" Campaign Failed To Fail

Why The Starbucks “Race Together” Campaign Failed To Fail

By In The News, Podcast, Readings

Have you read the hoopla surrounding the Starbucks “Race Together” campaign? To read the stories, one might think this was the most evil blight to hit humanity.

Was it poorly planned? Was it badly executed? Did it completely miss its audience and prove that there is just another tone-deaf CEO trying to reach the cool kids?

Or are we perhaps too scared of the subject to give it credit, to dare see a bright light in the madness?

And why does this matter to your small business, anyway?

That’s what I tackle today – issues from race to raving lunatics, from social media to customer relationships. Here’s my perspective and why I think the alleged “failure” of the campaign wasn’t a failure at all. Agree or disagree, there is something for all of us to learn.

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Don’t Believe The Hype! Social Marketing “Truths” That Aren’t

Don’t Believe The Hype! Social Marketing “Truths” That Aren’t

By Podcast, Readings, Social Marketing

If marketing your business “these days”, especially in an Internet world, seems overwhelming or confusing… if you’re not sure where to start or if you’ve started but aren’t sure where to go… if you’ve spent money or time (or both) for little results…

It might be time to realign your thinking about marketing altogether. Here are a few things you may have been conditioned to believe about social marketing – some misconceptions and misperceptions that will do nothing but stand in the way of engaging in productive, lead-generating marketing.

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Sorry! But You Need To Stop Apologizing For Your Marketing

Sorry, But You Need To Stop Apologizing For Your Marketing

By Marketing Insights & Strategy, Podcast, Readings

Are you one of those people who starts sentences with the word “sorry?” As in, “Sorry, but I just think coffee is better than tea.” I’ve been noticing that more and more lately. Not just in every day colloquial conversation, but in the way that businesses of various sizes manage their marketing.

The word sorry should never be used to start any marketing message or else you run the risk of diminishing the authority of your brand. Here’s why.

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When Is Marketing Not Marketing?

When Is Marketing Not Marketing?

By Marketing Insights & Strategy, Podcast, Readings

When it comes to marketing there are a lot of ways to do it. And it’s wonderful to have so many opportunities but at the same time it can be so overwhelming that we end up with decision paralysis.

Marketing fundamentals may be the same: provide a good product or service that people need then get them to want it so they’ll buy it. But the mechanics of making that happen – the strategies and tactics that you’ll ultimately employ – will vary greatly.

Here are just a few things to consider about whether a marketing idea is good – for you.

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The One Business Question You Need To Ask If You Want Successful Marketing

The One Business Question You Need To Ask If You Want Successful Marketing

By Podcast, With Guests

Even though today is not a regularly scheduled guest podcast day, a lot of interesting and timely topics just begged to be discussed, so we invited Jason T. Wiser of On Track Tips to get to the bottom of some important marketing stuff.

In this episode we talk about

– The one word that matters most to the success of your marketing
– Why we love the Social Warfare plugin
– Why we don’t love Snip.ly
– And some philosophical conversation about how to budget for marketing, the best approach to take and why marketing isn’t even the whole picture

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The Confounding Practice Of Content Curation

The Confounding Practice Of Content Curation

By Podcast, Readings, Social Marketing

Today I’m going to tell you why content curation as a social marketing strategy is silly, fruitless and something you should stop doing immediately. And if you just read that sentence and immediately thought, “But….” then this is for you.

Arguments… debunked.

Challenges… debunked.

“Buts”… debunked!

Join me in the land of lead generation and practical marketing tactics. Here’s why there’s no home for curation there.

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All I Really Need To Know About Marketing I Learned From Being Human

All I Really Need To Know About Marketing I Learned From Being Human

By Podcast, Ralph and Carol Lynn

As we emerge from a weekend-long pie binge, we reflect on what marketing really means and decide it has a lot more to do with being human than people may think. And what better theme for this week than one that focuses on the human side of marketing and not on the charts, graphs and traffic statistics?

Stay tuned for our Thursday podcast, too, where we talk with Bryan Kramer, author of There is no B2B or B2C: It’s Human to Human #H2H and be sure to enter our giveaway to win an autographed copy of the book!

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Content Curation Drives Us Nuts, Apple Makes Life Difficult But Wine Saves The Day

Content Curation Drives Us Nuts, Apple Makes Life Difficult But Wine Saves The Day

By Podcast, Ralph and Carol Lynn

Get your noise-dampening headphones ready because in this episode we crack out the bleep button. Ralph is on a warpath about Apple and I get on my soapbox about content curation. But in the end it’s all good because we wrap up with a fun lesson in wine and marketing.

We talk storytelling, social marketing (for profit!) and more. Pour a glass of wine and share your thoughts!

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How To Be Effective At Social Marketing Without Content Curation

How To Be Effective At Social Marketing Without Content Curation

By Podcast, Readings, Social Marketing

Modern marketing wisdom goes something like this:

If you want to be successful at social marketing then you need to share other people’s content 80% of the time and your own content 20% of the time.

I don’t know what the source of this dumb advice is but I would very much like to know who decided that this was the magic ratio and why it’s repeated as marketing gospel.

Here’s why content curation is not doing you any favors… and some practical, actionable ideas you can try instead.

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