Instead of aiming to be the best, how about simply seeking “better”? We talk to Terry Lancaster about how to build good habits for business, fitness and life by taking small, simple actions every day.
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Today we talk about why free stuff is bad – not just for business people who spend a lot of time and energy on free products, webinars or consultations but for the people who get the free stuff, too.
We talk about the manufactured outrage over Starbucks’ red holiday cup, a thing we’re calling “outrage fatigue” and why businesses need to beware the outrage bandwagon. Plus which clients should you send gifts to? And how much should you spend?
We hit our one year podcast anniversary and 150 episodes today! We plan to keep going and talk more about how to start a business, sustain a business, manage a business, make money with a business and market a business – all while enjoying your life.
Right up there with “write epic content” and “be awesome”, you probably hear or read something every day that reminds you to “provide value to customers.” But what does that mean? It may or may not be price, service, experience or anything else.
In light of recent events in the US – a racially motivated shooting and the passage of marriage equality – we decide to take on the sticky subject of sticky subjects and what to do about the inevitable backlash that follows on social media.
In sales ABC means “Always Be Closing.” But here’s a better acronym for business success: Always Be Questioning. Here’s why asking questions is vital to your the profitability and success of your business.
The loudest ideas are usually the ones that get heard. Now it’s time for the good ones to win. We talk with Dorie Clark, author, speaker and consultant about what it means to have a breakthough idea and how to get noticed when you’ve got a good one.
If you’re suffering through the Disappearing Developer, the MIA Marketer, or experiencing the “what am I spending money on?” blues… it’s time to change that right now. We put the marketing pieces in place that you need to start generating leads.
Fair warning folks, this is our first official and very NOT Safe For Work episode. First there’s the subject matter: sex and the marketing of it. Then there are the F-words sprinkled liberally throughout so if you feel weird and uncomfortable about this stuff, you may want to skip ahead to episode 100.
But I hope you don’t because as weird and uncomfortable as the whole thing sounds there are some really great takeaways about entrepreneurship, creativity, doing what you love and being fearless about it. Plus it was just loads of fun.
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