I’ve ben fixated on the video streaming service Periscope the past few weeks. I wrote about Periscope on my personal blog, but today I want to talk about the genesis of Periscope and what your business can learn from it.
After Monday’s doozie of an episode, we kept this one short and light. We talk about movies, podcasts and throw in a little bit of marketing, too.
We talk about the importance of narrowing your audience instead of widening it, why podcasting is good for business, plus we discuss a postal scam asking you to pay $70 for website backups you never ordered.
Recently we welcomed a new client and asked their old developer to give us administrative access to our client’s Google analytics. But we discovered that the developer had set up analytics incorrectly. The result?
Well, in this case it’s goodbye to years of data. Here’s what you need to know about setting up – and owning – your Google analytics so you don’t get caught in the same trap.
Today we get serious and talk about a scenario we encountered last week when a new client had his site shut down by a vengeful developer.
Google Analytics? Gone.
So we decided to talk about business continuity from the standpoint of protecting your business online. There are a lot of pieces to keep straight so on top of talking about all the things you need to think about, we’ve also put together a Business Continuity Planning Worksheet as part of the Marketing Game Changer Kit that you can download and use so that in the event of a crisis you won’t find your online business crippled.
Have you seen the $4,000 toothbrush?
It’s real, I swear.
And it begs the question: what makes a toothbrush worth $4,000?
The answer is pretty simple, actually. It’s worth $4,000 because that’s what someone is willing to pay for it. But when it comes to business the idea of value still lies in the return that a product or service yields. That makes it more challenging to work in the B2B space, because it’s a lot harder to sell something that doesn’t promise a better outcome.
And yet, paradoxically, it’s also a lot easier to trick you, as a business, into spending your marketing budget on something completely worthless. Today I want to talk about one of the most common marketing tricks that will get YOU to part with your hard earned dollars, all in the interest of improving your own marketing. And why you should shut your wallet every time you encounter it.
Quick: what’s at the center of your marketing universe?
Tick tick tick…
Do you hear that sound? That’s the sound of your marketing getting ready to explode if you’re not protecting your most valuable marketing asset.
Read on to see if you’re heading toward marketing disaster … and how to avoid it if you are.
Can you answer that question, right now? Are you **sure**? The truth is, I’ve witnessed so many scenarios where a client had no idea that they didn’t actually own their website – from the content to the design – and only found out when they tried to switch developers. It can cause a headache or a nightmare but it can also be avoided. Here are a couple of gotchas that you may not be aware of and the simple fix that can avoid all that madness.
I live and work just a few miles off of the Jersey Shore. When Hurricane Sandy struck, I suspect it hit harder than anyone expected. Sandy left a great deal of personal pain in its wake. In my office and home we continue to talk about Sandy and her aftermath. This article is about lessons that can be learned from a business perspective that can keep your marketing and communications online – even when you are not.
Protecting your business is paramount. Most businesses are familiar with legal and insurance needs for their brick and mortar assets, but sometimes the digital assets get ignored. Here are some important things to think about in the context of your web and social assets with respect to protecting your business.
Once in a while little things go awry that make me go, “Well that was avoidable.” Some of those things cost us money, some time and some business. Sometimes all it takes is knowing what can go wrong so you can prevent it. Other times it takes acting on what you know. Here are a few real-life “Holy Crap WTF” moments that I’ve either experienced or my clients have experienced so you can avoid the same traps.