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business continuity

Jan 07

What Happens If Your Web Developer Dies? And Other Such Musings.

By Marketing Insights & Strategy, Podcast, Readings

Almost every business I came in contact with in 2014 had no idea where or how their business domain name was registered. Other people were paying vendors such as web developers or marketers but had no contract or work agreement. They simply paid and had no expectation of what they were to get in return.

In one case, a prospect of ours was paying three different companies for the same service – and they didn’t even need it.

Don’t let this be you! Here’s a short list of things that you should do before the end of January to assure business continuity and peace of mind in the new year.

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Dec 16
Stop The Bleeding! What To Do If You Lose Your Website To An Unethical Developer Or Other Disaster

Stop The Bleeding! What To Do If You Lose Your Website To An Unethical Developer Or Other Disaster

By Podcast, Ralph and Carol Lynn

Today’s episode is a follow-up to last week when we talked about the things you need to get in order if you want an effective business continuity plan.

But what if you don’t have a business continuity plan and you lose your site? You have no backup… no access… your online business is paralyzed and you’re about to fly into a panic just thinking about all those lost pages and hundreds of blog posts… gone.

Stop, take a deep breath and listen to this podcast. We talk about how we helped restore our new client’s site from nothing and what you can do if this happens to you.

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Dec 08
In Case Of Emergency Break Glass (Or Use This Online Business Continuity Plan)

In Case Of Emergency Break Glass (Or Use This Online Business Continuity Plan)

By Podcast, Ralph and Carol Lynn

Today we get serious and talk about a scenario we encountered last week when a new client had his site shut down by a vengeful developer.

Website? Gone.

Email? Gone.

Google Analytics? Gone.

So we decided to talk about business continuity from the standpoint of protecting your business online. There are a lot of pieces to keep straight so on top of talking about all the things you need to think about, we’ve also put together a Business Continuity Planning Worksheet as part of the Marketing Game Changer Kit that you can download and use so that in the event of a crisis you won’t find your online business crippled.

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