Small business owners make a lot of financial mistakes, from not recording expenses to not tracking time to under pricing and more. Today we talk to Numbers Whisperer Nicole Fende about how to approach finances differently and more effectively.
From planning to content, design, photography and more, here’s what’s involved in build a good business website so that you can be smarter about budgeting and understand why one guy wants to charge you $500 and the other is asking for $5,000.
Do you have to make decisions about budget for your business? If you’ve ever struggled to cut expenses when income is down, here is some advice for preparing ahead of time so you’re not making bad or reactionary decisions under the gun.
Ralph and I have a shared philosophy when it comes to things like home improvements, automobile repair and event planning. It’s the CTM philosophy and it involves one or the other of us picking up the phone to Call The Man.
It’s our generic way of saying, “Let someone else deal with it, preferably someone who knows what they’re doing.”
When it comes to marketing, there are some things you can DIY and others you definitely shouldn’t. Here’s what you can comfortably tackle (and when) and what you should think about hiring out (and why).
Guess what? Your marketing company can make things really simple for you.
They can pay for your hosting, your domain renewal, your email software, and your social scheduling software. They can itemize all of those expenses for you and then send you one bill.
Easy peasy. Lemon Squeezy.
But I want to share two stories with you that illustrate the downside of the easy-peasy-one-bill method so you’ll see why it’s so important to know who owns your accounts and services.
You’ve heard it before: don’t cut your marketing even when budgets are tight.
But there is a practical reality to how much any business can spend.
Part of being a good marketing consultant is knowing when to advise clients to spend money and when to advise them to hold onto it. And while it’s never a good idea to cut marketing entirely, there are certainly more cost-effective ways you can do it.
Here are a couple of things you can cut and a few you shouldn’t if you want to get the most out of your marketing dollar.
It’s Word Carnival time, that once-a-month gathering of my colleagues and some pretty smart business folks when we all write on the same topic. This month’s topic is “selling based on VALUE and not based on PRICE”. But sometimes, dear customer, we have to sell on price.
So this post is for you – the person who may one day hire me or even hire a marketing company that isn’t me. It’s to help you think about your approach to budgeting, hiring, and ultimately working with someone. And it’s not about my value. It’s not even about my pricing. It’s about how those things work together – and sometimes don’t play nicely together – and what that means for your business.
Bloggers know WordPress as the premier blogging tool. All businesses, however, should know that WordPress has evolved beyond just blogging. It has become a feature rich, intuitive and easy to use tool that is both blogging platform and website content management system rolled up into one. The magic of WordPress is that all of that power can be utilized even by the Little Guy without a fleet of human resources or a multi million dollar budget. The natural question then is, “How much will a WordPress site cost me?” That’s what we are going to explore.
I’ve been there. I bet, if you’re a service provider, that you’ve been there, too. You meet a customer who simply wants it for less and thus begins a process of angst, dilemma and possibly even disaster as you cave in and give them what they want for the sake of the job or the relationship. The fact that people will try to cut you down on price isn’t your fault. Everyone wants “a deal” and services are somehow always perceived as negotiable. The fact that they try to cut you down… and win… well, that is your fault. But there’s a way to bring those cheap (or low-budget) customers over to your side of the fence and still keep everyone happy. Here are a few tips for dealing with the pricing conundrum – and for still getting paid what you’re worth.