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The Value Of Good Branding And Visual Design And Why A Logo Is Worth More Than $5

The Value Of Good Branding And Visual Design And Why A Logo Is Worth More Than $5

By Podcast, With Guests

If you’ve got a business then you’ve got a brand and a visual identity whether you’ve thought much about it or not. But what exactly is your brand? And what about that elusive “visual identity”? And why can’t you get a logo for $5?

Those are just a few of the things we discuss today as we talk to Dave Walker, a designer who works on everything from book covers to brochures and understands the true power and value of a good design.

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Use This Visual Identity Guide To Make A Splash On Your Website And Social Media

Use This Visual Identity Guide To Make A Splash On Your Website And Social Media

By Branding & Design, Podcast, Readings

Branding consistency is important. But businesses can get so caught up in their day to day operations that they fail to present a unified visual identity or worse, they don’t portray a strong message about the product or service they’re selling.

Today I want to talk to you about a small business that made this error. What business did that?

Mine.

Yup.

We did that. Or rather failed to do that.

I’d like to share our branding journey with you along with some strategies you can use to make your own visual identity the strongest it can be.

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Today's Marketing Lesson: "Get To The Choppa"

Today’s Marketing Lesson: “Get To The Choppa”

By Writing & Content Marketing

A few days ago I wrote an article about content curation that received responses ranging from agreement to outright disgust. Apparently it struck a chord. One of the points I made – that businesses should repurpose and curate from their existing content – seems to have been widely accepted as a good idea. Given that, I wanted to illustrate a good use of curating from existing quality content. And to illustrate that point I’m going to use Arnold Schwarzenegger – the master of creating and reusing quality content.

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So You Think You Can Brand… But Do You Know What It Takes To Keep Customers Loyal?

So You Think You Can Brand… But Do You Know What It Takes To Keep Customers Loyal?

By Branding & Design

What does “branding” mean to you? Maybe you think of a logo or website style or even a “voice” and message. But your brand goes much deeper than that. You can’t earn loyal customers with a good logo or even some brilliant copywriting. Read more to find out some things that really create your brand and how they can keep customers coming back for more. Even when things go wrong.

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Does Your Logo Work Or Does It Just Look Pretty? 9 Design Questions You Never Thought To Ask

Does Your Logo Work Or Does It Just Look Pretty? 9 Design Questions You Never Thought To Ask

By Branding & Design

The cost of a logo ranges anywhere from free (as in: “I know a guy who has a kid that does design”) to thousands of dollars. But whether you’ve gone to Fiverr or hired a top-notch agency, that doesn’t mean you’ll end up with a logo that works for your business. There’s more to a logo than a nice color and a neat graphic. Here are some things to think about before you design a logo or rebrand with a new one. And it may not even be a bad idea to give your current logo a test against these questions, even if you love it!

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8 Things You Should Know Before Designing Your Logo

8 Things You Should Know Before Designing Your Logo

By Branding & Design

Designing a logo can be a tough process. There’s a lot to think about and if you want a successful logo you can’t start today and expect to have one by the weekend. A logo is part of your brand, and you don’t want to mess that up, right? Here are a few things you should tuck under your hat and remember as you’re going through the design process. They’ll help you think more clearly and avoid some common pitfalls.

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