Marketing automation can help you save time and keep your sales funnel flowing. But there’s a line between automation and acting like a robot. Today we talk about how too much automation and not enough human interaction loses sales.
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We talk about the manufactured outrage over Starbucks’ red holiday cup, a thing we’re calling “outrage fatigue” and why businesses need to beware the outrage bandwagon. Plus which clients should you send gifts to? And how much should you spend?
From believing the promises of get-rich internet schemes to finding his passion in helping people, Wade Harman has made the mistakes so many have made, and ultimately experienced the success that comes with perseverance and being true to yourself.
Today we talk critique (in a way that helps you improve your business and marketing) and criticism (in a way that only makes you feel bad but isn’t actionable or useful.) Plus some miscellaneous stuff about products, efficiency and napping.
If you’re in a service business you know “those days”. You know that sometimes you’re off your game and don’t deliver your best to customers. But that isn’t the totality of you. Before we spew out snark for bad service, let’s take a kinder approach.
Grab a cup of coffee because we’re not fooling around today! We get serious about some sticky topics like thinking critically, “being yourself” online and issues of race in our current culture as we tackle Starbucks’ controversial “Race Together” campaign. Plus we talk about haters and why you should ignore them.
Yes, it’s all about business and marketing, and hopefully we’ll make you think a little harder about the bigger impact of what we say and do online.
It’s the last Monday of Freduary! Welcome our final Fred of the month, SuperFred Krithika Rangarajan, also known as “Kit Rodgers” (you’ll have to listen to find out why).
Join us as we talk about why email marketing isn’t dead, the changes over at Pinterest that have marketers up in arms and whether or not you “own” the content you produce.
In yet another Freduary episode, we welcome Melanie Kissell who knows a thing or two about adding magic to marketing. We talk with her today about nurturing your online relationships, skipping the automation and why she hates Brussels Sprouts.
We also expand a bit more on our conversation with Snip.ly founder Chris Bowal, caution against apologizing too much and share a bunch of resources that can help you add a little magic to your marketing.
Freduary continues with this all-Fred episode! It’s a short one because our originally planned guest episode with Jeff Sieh ended up sounding pretty darn tinny and Jeff was kind enough to offer to reschedule and try again.
So today we talk about some of our favorite Freds, what they’ve got going on and how that can help you, including Ryan Hanley and Content Warfare, Jason Wiser and the Social Warfare Social Sharing plugin and more.
It’s Freduary! No, we didn’t forget the spellchecker. While the rest of the world goes about their business this February, we here at the Web.Search.Social Marketing Podcast are going to be celebrating Freduary, a month dedicated to all things SuperFred. If you don’t know what that means, you’ll have to listen and find out!
We talk about what it means to be an influencer, how to connect with people online even if it feels like you don’t know anyone, why we don’t advocate content curation as a marketing tactic, plus we talk about a new tool in town that lets people co-opt your content without you being the wiser.
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