Relationship Building With Authentic, Intelligent and Responsible Social Media

Relationship Building With Authentic, Intelligent and Responsible Social Media
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Show Notes

It’s a banner day on the Web.Search.Social Marketing Podcast! On this episode we talk with Ian Anderson Gray, a SuperFred with an official Web.Search.Social title, otherwise known as our Chief Executive Research Dude. And Ian doesn’t disappoint. He not only brings real research to bear on the conversation but he inspires us to be authentic (and successful!) on social media.

In This Episode We Talk About

  • What you should – and shouldn’t – be talking about on social media (and where politics falls on the spectrum)
  • How to be your authentic self and why that doesn’t mean that you need to be the same person on every network
  • Whether a Facebook personal profile or a business page is the best place to do business
  • Why you need to automate while recognizing the dark side of automation
  • Plus we ask tough questions like, “Should you be positive online?” and “Is it ok to accept a LinkedIn invitation from everyone?”

Links & Resources

Your Marketing Action Item

Learn to use Twitter lists! Think about how you can segment your followers (or even people who don’t follow you) so you can connect more effectively. Try Ian’s idea: create a list for prospects, customers and influencers.

Where To Listen




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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera