Ralph, Carol Lynn And Pam Aungst Are In A Boat. Who Gets Thrown Overboard In The SEO Wars?

Ralph, Carol Lynn And Pam Aungst Are In A Boat. Who Gets Thrown Overboard In The SEO Wars?

Show Notes

SEO sends shivers down many spines and when it comes to search optimization, lots of small business people have one of two reactions: they either obsessively chase down the latest Google rule or they put their heads in the sand and opt out entirely. Well, we’re here to say that you don’t have to do either! Listen as we talk to Pam Aungst of Pam Ann Marketing about what you need to know to make good SEO decisions.

In This Episode We Talk About

  • What SEO means in 2015 (it may not be what you think)
  • The importance of practicing SEO as one component of a holistic marketing strategy
  • What red flags you should be looking for if you’re thinking of hiring an SEO company
  • How you can do SEO even without doing SEO
  • What you can take on yourself and what you definitely should not
  • And more about WordPress SEO, the opportunity costs of learning SEO and why SEO still matters

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera
  • Heather Steele

    Thanks for the shout out to the Brown Bag! You guys are awesome, this was a fantastic show!

    • We have Pam to thank for that! We really enjoyed the conversation. Thanks for listening 🙂

  • Oh snap! Rockin’ solid fab podcast. Enjoyable, entertaining, educational. Just followed Pam on all platforms because, as a loyal member of the #superFred army, when you speak, I listen…and then do. Cheers! Kaarina

    • Hello superfred! Pam is awesome, smart and if Sparta wasn’t a billion miles away into the ether of New Jersey we might even see her more 🙂 She *almost* made it down to our office to record but then SNOW! Anyway, glad you liked it!