The Web.Search.Social Marketing Podcast
Improve your marketing by challenging the status quo
Episodes With Ralph And Carol Lynn
Join us as we throw away the blueprints, secrets and “ten steps” and talk about a better way to market and grow your business. We’re your cohosts on this journey and together we share our real-world marketing and business experiences with you. We like to make sure you can take away an actionable ideas and have a little fun, too.
Today we talk about aggressive, persistent marketing with Ian Anderson Gray. It starts with email marketing and digresses to a conversation about Jehovah’s Witnesses and whether their persistence creates a branding problem for them.
As an entrepreneur you’re always going to be dealing with time issues, namely lack of it. Time sucks come in many forms, from big crises like death or health problems, to small ones like spam or unsolicited emails. But how do you deal with them?
Naming a new product or business comes with unique challenges, from coming up with a name to having a good story to finding a domain that matches. We talk about our own challenges and some of the things we’ve done to work through the process.
Marketing automation can help you save time and keep your sales funnel flowing. But there’s a line between automation and acting like a robot. Today we talk about how too much automation and not enough human interaction loses sales.
We answer a listener who asked us whether a proposal she received for developing branding, logo and website was fairly priced. Plus we talk about prank videos, reaction videos and strange licensing schemes.
Does caffeine get you going or just create an illusion productivity? We talk about getting out of the whirlwind, learning to relax and what it takes to be productive. Plus how to tell a better business story and why empathy wins over confrontation.
On our last solo episode of the year we talk about what you can do in the upcoming year (and beyond) to improve your business. From tiny details to big steps, make this a year of better work and more play.
We talk about our breakup with iTunes and some podcatcher apps we like. Plus we discuss the effects of physical health on your business and productivity. Finally, we issue a productivity challenge to you with a free downloadable action item list.
We talk about the manufactured outrage over Starbucks' red holiday cup, a thing we're calling "outrage fatigue" and why businesses need to beware the outrage bandwagon. Plus which clients should you send gifts to? And how much should you spend?
It's our After Hours episode and today we're really taking Thanksgiving to heart by talking about what we're thankful for plus more about our tea snobbery, honey, apple pie and farm raised meat.
Today we answer listener questions about when it's ok to give stuff away for free and how to extricate yourself from a guest blogging commitment. Plus we talk about recovering from entrepreneurial failure.
Today we talk about how we've been brainwashed to think that the way to make money is by giving stuff away for free. And we stop the madness by offering alternatives to a constant stream of free content and offers.
Today we talk about how to repurpose content you've already created. We also discuss whether it's possible to separate your business and personal life and if saying, "It's not personal, it's just business" is valid or just an excuse for bad behavior.
Today's "after hours" episode covers books, movies, apple pie and prostate exams. And we promise it's fun. Join us as we take a break from business (mostly) and host our once-per-month show about all the other things that go into making life happen.
We hit our one year podcast anniversary and 150 episodes today! We plan to keep going and talk more about how to start a business, sustain a business, manage a business, make money with a business and market a business – all while enjoying your life.
When you start a business venture with partners, consider your Shareholder or Operating Agreement so everyone knows how the business works and what to expect.
Today we're talking about health because if your physical or mental health suffers, so will your business. We talk eating healthy, exercise, taking a "brain break" and taking care of yourself so you can enjoy the fruits of your labors.
If you work in a service business, your cash flow problems may not be about how many customers you have or how much you charge. It could be a result of your poor billing habits.
You may be busy perfecting email subject lines and crafting engaging Facebook posts. You may even be getting leads. But are you losing customers and sacrificing loyalty because you lack good old-fashioned people skills?
Periscope is the hot new thing in video streaming, but is it right for your business? Before you jump on this – or the next trend – stop to consider the fundamentals of marketing. Think strategy, not tools. And beware confusing engagement with success.
We're tired of reading articles that talk about "what successful people do" and hand out steps to success like candy. Today we talk about what success really means and how you may want to change your mindset and think about getting there.
It's tempting to get caught in the echo chamber of positive reviews and praise from fans but sometimes we need to pay attention to negative feedback because that's they only way we'll learn to improve. Here's the good, bad and ugly of reviews.
In light of recent events in the US – a racially motivated shooting and the passage of marriage equality – we decide to take on the sticky subject of sticky subjects and what to do about the inevitable backlash that follows on social media.
Have a good idea for a new business venture, product or service? There's plenty to think about, from incorporating to shareholder agreements, equity distribution and more. Today we talk about the basics of starting a business and some pitfalls.
Today we talk critique (in a way that helps you improve your business and marketing) and criticism (in a way that only makes you feel bad but isn't actionable or useful.) Plus some miscellaneous stuff about products, efficiency and napping.
Today we talk some serious GTD (Getting Things Done). It's a system taught by David Allen and it's worked wonders for us. We share the 5 steps (collect, clarify, organize, reflect, engage), some of our trip-ups and share what we've learned.
We went to see Mad Max: Fury Road but ended up thinking about marketing. And it comes down to creating context for your audience. We talk a little about how to do that plus GTD (Getting Things Done) and how to manage stuff and projects.
LikedIn, Facebook and Skype all prompt us to wish someone a happy birthday or congratulate them on a new job. But sometimes that can backfire. So can your sales pitch, if you don't pay attention to the relationships you're building. Today we talk warnings, dos and don'ts when to comes to social, your website and whether or not you're even targeting the right "generation".
If you're suffering through the Disappearing Developer, the MIA Marketer, or experiencing the "what am I spending money on?" blues... it's time to change that right now. We put the marketing pieces in place that you need to start generating leads.
Last week Buffer announced that you can now schedule pins to Pintrest through their Awesome Plan. We love Buffer so we asked three Pinterest fans to talk to us about their initial reactions. We also discuss the issue of patent trolls and whether that could spell problems for podcasters. Plus we're about to hit our 100th episode and we want to address your marketing challenges on it, so reply and email me your biggest challenges and we'll talk about as many as we can next week.
The title says it all. Today's conversation starts with a question posted to a Facebook group by someone who said…. to paraphrase… "I'm taking over as internet manager for my company and I know nothing about websites, design, etc. Where do I start?" Wow! Nothing like getting thrown into the deep end of the pool. So on this episode we throw out a lifeboat and talk about exactly that – where to start. And it's not with a website. Or with pay per click. Or SEO. Listen in - and check out the show notes - for some "where to start" goodness, whether you're on your own or planning to hire help.
This is a bit of a mashup episode because we really cover the gamut. Here's just some of what we tackle: * The difference between being offensive and being off-message * Whether it's important to tie a direct line between your podcasts, blogs, social posts or other content and sales * The value of understanding why you lost some business – and just as importantly, why you won some And yes, more! Listen in because these are issues plenty of businesses struggle with. Plus we give you some fun marketing action items that we think you'll not only get something out of but also enjoy.
After Monday’s doozie of an episode, we kept this one short and light. We talk about movies, podcasts and throw in a little bit of marketing, too. We talk about the importance of narrowing your audience instead of widening it, why podcasting is good for business, plus we discuss a postal scam asking you to pay $70 for website backups you never ordered.
Grab a cup of coffee because we’re not fooling around today! We get serious about some sticky topics like thinking critically, “being yourself” online and issues of race in our current culture as we tackle Starbucks’ controversial “Race Together” campaign. Plus we talk about haters and why you should ignore them. Yes, it’s all about business and marketing, and hopefully we’ll make you think a little harder about the bigger impact of what we say and do online.
It’s the super special palindrome anniversary edition of the Web.Search.Social Marketing Podcast because we celebrate our 18th wedding anniversary as we record our 81st podcast episode. Our conversation covers the gamut from better wifi technology to stock photography gone very, very wrong... Facebook ads to whether or not you need to think about retina graphics... The deception of the 5-minute WordPress install to pop tarts and tapas!
What do old video games, trampolines, social proof, creative inspiration and broken websites have in common? Well… not much, actually, except they all make an appearance on today’s podcast. We talk about how smart companies can use Pinterest, why social proof doesn't prove anything, Facebook's new changes that may result in fewer "likes" on your business page, plus wine, jazz hands and more!
It’s the last Monday of Freduary! Welcome our final Fred of the month, SuperFred Krithika Rangarajan, also known as “Kit Rodgers” (you’ll have to listen to find out why). Join us as we talk about why email marketing isn't dead, the changes over at Pinterest that have marketers up in arms and whether or not you "own" the content you produce.
In yet another Freduary episode, we welcome Melanie Kissell who knows a thing or two about adding magic to marketing. We talk with her today about nurturing your online relationships, skipping the automation and why she hates Brussels Sprouts. We also expand a bit more on our conversation with Snip.ly founder Chris Bowal, caution against apologizing too much and share a bunch of resources that can help you add a little magic to your marketing.
Freduary continues with another episode dedicated to all things SuperFred. Today we tackle a tough question about email marketing asked by one of our email subscribers: are we training him to ignore us? Ouch! We explore the possibility and pose this question to you: are you getting what YOU want out of being on our email list? What can we do to make your subscription better? We also have an interesting conversation about marketing your Etsy shop and the challenges of eCommerce so join us for a jam packed episode of goodness.
Freduary continues with this all-Fred episode! It’s a short one because our originally planned guest episode with Jeff Sieh ended up sounding pretty darn tinny and Jeff was kind enough to offer to reschedule and try again. So today we talk about some of our favorite Freds, what they’ve got going on and how that can help you, including Ryan Hanley and Content Warfare, Jason Wiser and the Social Warfare Social Sharing plugin and more.
It’s Freduary! No, we didn’t forget the spellchecker. While the rest of the world goes about their business this February, we here at the Web.Search.Social Marketing Podcast are going to be celebrating Freduary, a month dedicated to all things SuperFred. If you don't know what that means, you'll have to listen and find out! We talk about what it means to be an influencer, how to connect with people online even if it feels like you don't know anyone, why we don't advocate content curation as a marketing tactic, plus we talk about a new tool in town that lets people co-opt your content without you being the wiser.
Did you buy the BMW of websites then park it in the driveway? Do you sit there now, watching it go nowhere? Well we’re here to tell you that it’s time to change that! Today we share our thoughts with you on how you may need to change your mindset about your own web presence. We talk about what a website means to your business, what you need to know to build your authority and why simply having a website doesn't mean anything anymore.
Today it’s all branding all the time… well, except for the other stuff about hosting and avatars and clones and SuperFreds. But it’s mostly branding! More specifically it's about the visual identity component of your brand, why it’s important and what you as a small business person need to think about.
Do you have the right marketing mindset? Before we can talk tactics and even before we can talk strategy it’s important to start with the right mindset. What does that mean? Well, it’s about adapting, getting out of your own box, watching the right metrics and more… listen and we’ll tell you all about it!
Crack out the champagne because we just hit episode 50 of the Web.Search.Social Marketing Podcast! On this episode we talk about why we don't make new year's resolutions (plus we confess to making a few) and we have a great conversation about how to talk to your customers from a can do/will do perspective. Ring in the new year with us and join us in our commitment to eliminating "not" words from our communications.
We planned to take two weeks off but then the microphone jumped in front of us and said, “Record me!” And that led to a somewhat un-marketing-ish conversation about chocolate, bear burgers and other food-and-beverage related things. Hey, it’s the holidays! Listen in for a little holiday fun and help us make 2015 even better by sharing YOUR questions and challenges so we can talk about topics that matter most to you.
Today’s episode is a follow-up to last week when we talked about the things you need to get in order if you want an effective business continuity plan. But what if you don’t have a business continuity plan and you lose your site? You have no backup… no access… your online business is paralyzed and you’re about to fly into a panic just thinking about all those lost pages and hundreds of blog posts… gone. Stop, take a deep breath and listen to this podcast. We talk about how we helped restore our new client’s site from nothing and what you can do if this happens to you.
Today we invited Mike Brooks of Nuclear Chowder Marketing to sponsor our show and talk about his OMG Formula for marketing. We planned to have him on for five minutes but he stayed for the whole show and we had a spirited debate about how to market an information product online. We also delve into the difference between a good product and a bad product so listen in for some insights if you're thinking of either creating - or buying! - an educational or information product online.
Today we get serious and talk about a scenario we encountered last week when a new client had his site shut down by a vengeful developer. Website? Gone. Email? Gone. Google Analytics? Gone. So we decided to talk about business continuity from the standpoint of protecting your business online. There are a lot of pieces to keep straight so on top of talking about all the things you need to think about, we’ve also put together a Business Continuity Planning Worksheet as part of the Marketing Game Changer Kit that you can download and use so that in the event of a crisis you won’t find your online business crippled.
As we emerge from a weekend-long pie binge, we reflect on what marketing really means and decide it has a lot more to do with being human than people may think. And what better theme for this week than one that focuses on the human side of marketing and not on the charts, graphs and traffic statistics? Stay tuned for our Thursday podcast, too, where we talk with Bryan Kramer, author of There is no B2B or B2C: It’s Human to Human #H2H and be sure to enter our giveaway to win an autographed copy of the book!
Thanksgiving Marketing Mashup: Social Plugins, SEO Mindset, The Value Of “Free” And Whole Lot Of Thankfulness
It’s Thanksgiving time here in the U.S. and that means we’re gearing up for a nice four-day-long food coma. We were planning on taking the week off but then there were too many things to talk about so here we are. Today we tackle problems with social sharing plugins and "page not found" errors on Facebook, why it's time to change your thinking about SEO, some thoughts on what "free" means plus a few thank yous to some wonderful people.
Since our last couple of Monday episodes have been a little rant-ish, we put on our thinking caps today and came up with a list of things that you, Fred, can do to improve your marketing in 2015. There are some practical “do-now” ideas and a few conceptual big-picture ones. If you want to get off center and see results from your marketing, this is for you.
Today we thank you, Fred, for keeping us going by pointing out the madness in marketing. Today’s madness comes courtesy of a Fred who pointed out one marketer’s opinion that “it’s ok to hate marketing.” Well, we have a field day with that and thus follows a conversation and a bit of a rant about high pressure, disingenuous marketing.
Today is all email, all the time… but before we get down to business we make a very important announcement: The designation of the official Poet Laureate Consultant In Poetry To The Web.Search.Social Marketing Podcast. Rain down confetti because this is a big one. Our first official poem sent in by a very special fan who inspired us to create this most noble of positions. Read the poem, listen to the podcast then go do your homework (because we give you some!)
Get your noise-dampening headphones ready because in this episode we crack out the bleep button. Ralph is on a warpath about Apple and I get on my soapbox about content curation. But in the end it’s all good because we wrap up with a fun lesson in wine and marketing. We talk storytelling, social marketing (for profit!) and more. Pour a glass of wine and share your thoughts!
In today’s podcast episode we button up a few things that have been nagging at us recently, namely ineffective programs, not-so-valuable "products" and the perils of SEO. We also summon our sponsor, Cynthia Sanchez of Oh So Pinteresting to tell us about the workshop she's offering especially for small businesses to help them boost their marketing on Pinterest.
In today’s episode we revisit our conversation about SEO from last week because I call Ralph out on the fact that he said he had a “big objection” to the article we discussed... but never ‘fessed up to what that was. And that takes on a whole life of its own. Listen in as we talk popups (good and bad), the reality of discount pricing and how to pronounce "Moleskine". Plus we share our own email segmentation method so that you can try it for yourself.
In today's podcast episode, Ralph throws me under the bus, we talk divorce and for the first time ever, I don't end up with my mic muted. Today's episode gets off to a bang as we tackle the subject of SEO, inspired by an article written by an industry-leader that reads like one big contradiction. Search is important for a lot of businesses that rely on it for leads and customers but it's also one of the least forgiving areas when it come to the "try - test - measure - try again" approach. Listen in as we share our thoughts on SEO, the dos, don'ts and definitely nots. We also talk email marketing and more.
In this episode of the Web.Search.Social Marketing Podcast we revisit the U2 “marketing fail” and ask whether it was such a fail after all. We also talk about why the "list post" must die and the importance of keeping your profiles and photos up to date.
Just recently Apple announced a new iOS update and as part of a PR collaboration with the rock band U2, Apple added a free copy of U2’s latest album onto Apple users’ iPhones. While some of you may be thinking, “Cool, free stuff!” others were outraged by the fact that Apple did something “without their permission”, even if that something was giving away a free album. Thus opens the conversation in this podcast about good marketing gone bad and when you should and shouldn’t run in to pick up the pieces.
This is it! The first episode of the Web.Search.Social Marketing Podcast. It feels like we've been planning it forever and thanks to the help and encouragement of some great people, we're finally up and running. It's also thanks to readers like you that we were inspired to go farther and wider to spread the message that marketing isn't about secrets, gimmicks, ten-steps or simple tricks. It's work, but it can also be fun, personally rewarding and most importantly profitable. So join us on our journey to debunk some common marketing myths and to talk about things that really matter to your success. In this first episode we talk a little bit about how we got here and say a lot of thank-yous. We also throw in our marketing two cents to get the conversation going. I'd love it if you would listen and then leave a comment letting us know what you think and what you would like to hear in future episodes.