Podcasting: The Next Frontier Of Marketing And Why You Need To Jump On The Bandwagon

Podcasting: The Next Frontier Of Marketing And Why You Need To Jump On The Bandwagon

Listen to this episode.

Show Notes

Are you podcasting for business? If not, it may be time to rethink it as the next step on your road to business success. New cars are being manufactured with a podcast button built in and podcasting may be the last frontier of marketing where you won’t be drowned out by the competition. It doesn’t have to be hard to jump in so listen to Chris Curran talk about how to get started and what podcasting can do for your business.

In This Episode We Talk About

  • Using podcasting to build your authority and grow your business relationships.
  • How podcasting can be a rich source of content for your business.
  • Whether it’s easy or hard to do and how you can work it into your marketing plan.
  • What you need to get started (and why it has nothing to do with microphones and editing software).
  • And more about on-demand content and the new “podcast button” being built into 2015 cars.

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Ralph M. Rivera
Hi, I'm Ralph! I'm a web developer at Rahvalor Interactive, a creative marketing services company that I founded in 1999 with my wife and business partner Carol Lynn. In January 2012 we created Web.Search.Social as a branded service offering that brings enterprise-level services to small businesses in an affordable way. I'm also founder and CTO of Podcaster's Toolbox, a SaaS platform designed to help podcasters plan, produce and promote their shows. I teach web development at Manhattan College in New York City. Carol Lynn and I are home based near the Jersey shore but we're currently location independent and traveling the country for a year, working and podcasting. I'm also trying to build a flux capacitor, but that's not going as well as the other stuff I do.
Ralph M. Rivera
Ralph M. Rivera
  • Hi Ralph,

    Thanks for sharing this. Will check this podcast out real soon. To be honest, I have seen so many people going into podcast lately and I was like “what the hell is going on?”

    I might do that in 2015 but not now. It takes a lot of planning if we can to get it kicking.

    Anyway, thanks for writing this once again and appreciate it!
    ~Reginald

    • Hi Reginald,

      The part that took the most planning for us was really the logistics – getting equipment, setting it up, learning how to use it. Honestly the recording was the easy part! There’s always something to talk about so it really happens pretty organically. I guess what I’m trying to say is that if you want to give it a shot, don’t get too hung up on the details. In this case it will just prevent you from getting yourself out there and doing it. You’ll learn and improve as you go anyway!