This is the story of a company that ran their email campaigns in-house, but wasn’t getting any feedback, responses or sales. So they contacted us to improve their email marketing campaigns. You’ll be amazed by what we found – and you’ll be glad you read the rest so you can avoid having it happen to you.
Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way.
How Can We Help?
I’m a do-it-yourselfer and need free online resources so I can improve my marketing.
If you don’t have a marketing budget and want to do it yourself, we’ve got free resources to help. Read our articles, listen to our podcast, and use what inspires you to build your own marketing plan!Gimme The Free Stuff!
I need to stay focused on running my business and I want you to be my marketing team.
If you want help growing your business without gimmicks, we can be your marketing team. We’ll plan, manage and measure results so you can stay focused on running your business.Help Me Grow My Business!
Read Our Marketing Articles
I recently got involved in a Linkedin group discussion about an article that equated content marketing to giving away free stuff. It claimed that a large segment of the population doesn’t place much value on this type of content – blogs, articles, white papers, e-books, etc. If you want to get the order, the article claimed, you need to do some human selling. What really bugged me – and disturbed me, quite frankly – is the perceived disconnect between content marketing and the sales process. Here’s why content marketing is so important.
The recent changes at Google have hit a lot of businesses pretty hard. And the reality is that that’s not going to “get better”. Google isn’t going back to the good old days with your site at the top so it’s time to start thinking beyond Google and figuring out how to market your business. Here are some thoughts on how you can stop relying on Google and get back into the game.