Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way.
If you don’t have a marketing budget and want to do it yourself, we’ve got free resources to help. Read our articles, listen to our podcast, and use what inspires you to build your own marketing plan!
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Can you answer that question, right now? Are you **sure**? The truth is, I’ve witnessed so many scenarios where a client had no idea that they didn’t actually own their website – from the content to the design – and only found out when they tried to switch developers. It can cause a headache or a nightmare but it can also be avoided. Here are a couple of gotchas that you may not be aware of and the simple fix that can avoid all that madness.
Elmore Leonard’s place in the literary pantheon may be debated, but no one can dispute that the consummate storyteller excelled as a communicator who knew how to grab interest and hold it, something much marketing neglects to do. I unearthed these smart marketing gems from Leonard that you can apply to your own marketing.
Headlines that channel the grim reaper are usually lame, overly dramatic gimmicks designed to get more clicks. Readers who fall for these headlines learn that something isn’t actually dead. The world of marketing is not immune to these types of articles. In fact, they’re painfully popular. Here are a couple of things that have occasionally (or often) been pronounced dead but that are still quite alive and even vital to a good marketing plan.