
Are you mesmerized by the beat of the content drum? There’s no shortage of advice to “write great content” but what if you’re not a writer? What if you don’t have the time to obsess over every word that leaves your brain? What if you just don’t WANT to obsess that much about content? Well, if you want to be successful at business, content is part of it. But it doesn’t have to leave you wringing your hands or pulling out your hair. Next time you need to write for your business, pull out one (or more!) of these techniques to improve the quality of your writing and give it a lot more punch.