You say you want a great website. Lots of followers on social media. To be number one in Google.

But what you really want is to get noticed so you can generate leads, make more money and grow your business.

Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way.

How Can We Help?

I’m a do-it-yourselfer and need free online resources so I can improve my marketing.

If you don’t have a marketing budget and want to do it yourself, we’ve got free resources to help. Read our articles, listen to our podcast, and use what inspires you to build your own marketing plan!

Gimme The Free Stuff!

I need to stay focused on running my business and I want you to be my marketing team.

If you want help growing your business without gimmicks, we can be your marketing team. We’ll plan, manage and measure results so you can stay focused on running your business.

Help Me Grow My Business!

Read Our Marketing Articles

Take Your Writing From Meh To Memorable With These 12 Simple Techniques

By Carol Lynn RiveraWriting & Content Marketing

Are you mesmerized by the beat of the content drum? There’s no shortage of advice to “write great content” but what if you’re not a writer? What if you don’t have the time to obsess over every word that leaves your brain? What if you just don’t WANT to obsess that much about content? Well, if you want to be successful at business, content is part of it. But it doesn’t have to leave you wringing your hands or pulling out your hair. Next time you need to write for your business, pull out one (or more!) of these techniques to improve the quality of your writing and give it a lot more punch.

September 27, 2013

How To Convince Cheap, Broke, Price-Shopping Customers To Pay What You’re Worth

By Carol Lynn RiveraMarketing Insights & Strategy

I’ve been there. I bet, if you’re a service provider, that you’ve been there, too. You meet a customer who simply wants it for less and thus begins a process of angst, dilemma and possibly even disaster as you cave in and give them what they want for the sake of the job or the relationship. The fact that people will try to cut you down on price isn’t your fault. Everyone wants “a deal” and services are somehow always perceived as negotiable. The fact that they try to cut you down… and win… well, that is your fault. But there’s a way to bring those cheap (or low-budget) customers over to your side of the fence and still keep everyone happy. Here are a few tips for dealing with the pricing conundrum – and for still getting paid what you’re worth.

September 25, 2013

Don’t Let Your Brand Show Bad Form By Using Bad Forms

By Ralph M. RiveraWebsite Design & Marketing

The single most important thing any business can do is engage potential customers who are ready to spend money. One of the most common ways I see businesses fail in this respect is with their contact forms. A broken form is bad news, but there are a lot of other ways you could be sabotaging your marketing efforts with a bad form. Here are some things to look out for and ways to fix common problems so your customers and potential customers can reach you trouble-free.

September 23, 2013

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Listen To The Web.Search.Social Podcast

Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks.

By Carol Lynn RiveraEmail Marketing, Podcast, With Guests

What does peanut butter and chocolate beer have to do with email subject lines?

That’s what you’ll find out if you listen to this episode of the Web.Search.Social Marketing Podcast.

In This Episode We Talk About:

* Why subject lines are so important.
* Why a 3% or 5% or 10% or even 40% open rate isn’t good enough.
* How to catch people’s attention so they’ll actually open your email.
* What NOT to do once you get them to open it.
* And more great stuff like whether design matters, what to do about colors and fonts and whether it’s ok to “go negative”.

Visit https://www.websearchsocial.com/ for our blog and more info.
Call Ralph on his cell at 732.616.8364
Call Carol Lynn on her cell at 732.939.2017

September 17, 2014

Here’s Why Hello Kitty Is Your Biggest B2B Marketing Ally

By Carol Lynn RiveraMarketing Insights & Strategy, Podcast, Readings

Yesterday we premiered the Web.Search.Social Marketing Podcast. Today we’ve got something a little different, too. It’s a blog post and it’s also got an audio version so you can read AND listen. Your choice.

Visit today’s blog to read or listen.

In the blog, I share a lesson learned from an email that I sent to our mailing list last week. If you received it, you may recall that Hello Kitty played a starring role. Well, she also has something to say about B2B marketing so visit to find out what that is. Because sometimes it’s great to talk theory and strategy and big ideas, but sometimes it’s much more helpful to read about something practical, something tested that WORKED.

Intrigued? Visit to read or listen now.

September 16, 2014

Ryan Hanley, Shut Your Big Fat Face!

By Ralph M. RiveraMarketing Insights & Strategy, Podcast, Ralph and Carol Lynn

This is it!

The first episode of the Web.Search.Social Marketing Podcast.

It feels like we’ve been planning it forever and thanks to the help and encouragement of some great people, we’re finally up and running. It’s also thanks to readers like you that we were inspired to go farther and wider to spread the message that marketing isn’t about secrets, gimmicks, ten-steps or simple tricks. It’s work, but it can also be fun, personally rewarding and most importantly profitable.

So join us on our journey to debunk some common marketing myths and to talk about things that really matter to your success. In this first episode we talk a little bit about how we got here and say a lot of thank-yous. We also throw in our marketing two cents to get the conversation going.

I’d love it if you would listen and then leave a comment letting us know what you think and what you would like to hear in future episodes.

September 15, 2014

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