Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way.
If you don’t have a marketing budget and want to do it yourself, we’ve got free resources to help. Read our articles, listen to our podcast, and use what inspires you to build your own marketing plan!
Gimme The Free Stuff!If you want help growing your business without gimmicks, we can be your marketing team. We’ll plan, manage and measure results so you can stay focused on running your business.
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Do you wish your email open rate was higher? Me too! But the fact is, open rate doesn’t matter as much as you might think it does. Those numbers can be deceptive and there are other things that matter more than that single percentage point. Here are two reasons that numbers don’t give you the big picture and what you can be measuring instead.
Plugins can add impressive functionality to a Wordpress site in minutes, often for free. Not long ago it would have taken a lot of money and a lot of custom programming to do what you can now do almost instantly, even without any technical knowledge. But there is a down side. There may be incompatibilities that knock your site out or even unintended consequences that can have longer lasting effects. Here are some things to look for and how you can wisely (and safely) use plugins on your site.
Let me start by sharing the shortest story ever. I once went to KFC and was told they were out of chicken. I was pissed. The end. The moral of the story? KFC committed the single biggest blunder a business can make. KFC may have the luxury of repenting, but do you? Read more to find out about their mistake and how you can avoid it.
In this episode of the Web.Search.Social Marketing Podcast we revisit the U2 “marketing fail” and ask whether it was such a fail after all. We also talk about why the “list post” must die and the importance of keeping your profiles and photos up to date.
Have you ever worked hard on a blog post only to find that someone else had pilfered it wholesale and reprinted it on their site without permission from you?
That really burns our buns!
On this episode of our podcast we talk with plagiarism consultant Jonathan Bailey about all types of content theft and what you can do to protect your intellectual business property.
Take a moment to think about the business buzzword that drives you most crazy.
Synergy?
Thought leadership?
“Next level”?
Each of those makes me cringe a little… especially “next level” because couldn’t the next level be down?
Buzzwords are overused, cliché and sometimes downright silly. Every industry has them. But there is only one word that you should squash completely before it stings you. Want to guess what it is?