This is a story about a restaurant with a ham and cheese omelet on the menu. But when I asked for a ham and cheese… and pepper… omelet, I was told that I could only order from the menu as-is. No substitutions, no exceptions. The short story is that I’m never going back to that restaurant. The longer story is a marketing lesson in how not to treat your customers.
Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way.
How Can We Help?
I’m a do-it-yourselfer and need free online resources so I can improve my marketing.
If you don’t have a marketing budget and want to do it yourself, we’ve got free resources to help. Read our articles, listen to our podcast, and use what inspires you to build your own marketing plan!Gimme The Free Stuff!
I need to stay focused on running my business and I want you to be my marketing team.
If you want help growing your business without gimmicks, we can be your marketing team. We’ll plan, manage and measure results so you can stay focused on running your business.Help Me Grow My Business!
Read Our Marketing Articles
If you’re blogging for business – that can mean either your blog *is* your business or just one part of it – then there are a few things that can wreck your chances of being read, shared, commented on and even hired that have nothing to do with the quality of your content or even your good intentions. These are a few small details that are worth paying attention to, with the “what not to dos” and advice for how to fix them.
Do you know who Ada Lovelace is? You will now! Born in 1815, she was a mathematician who has the honor of being recognized as the first computer programmer. Her contributions to technology were impressive not just for her time – but for her gender, during a time when women were considered irrelevant outside the kitchen. Today we celebrate women and their accomplishments, and name a few that have been personally inspirational. Join the conversation and let me know which women have inspired you.
Listen To The Web.Search.Social Podcast
In this episode of the Web.Search.Social Marketing Podcast we talk with Chris Curran of Fractal Recording about the value of podcasting for business.
Before you write it off as something that’s outside your wheelhouse, consider this:
2015 car models are being equipped by default with podcast listening options.
More and more people are listening to podcasts every day.
It’s a relatively untouched frontier where you can have a voice and it’s a lot more likely to be heard instead of drowned out by the competition.
Add “podcast show” to your résumé and watch the competition fade. It doesn’t have to be hard to get started or to do. Listen to Chris share his passion and you might just get excited about the underutilized benefits of this marketing opportunity.
Something is king.
I’m not sure what, but every day it seems to change.
One day Content is King. The next, it’s engagement. Then it’s disruption. A few days ago, my nemesis (and good friend) David Deutsch of SynergiSocial wrote an article proclaiming that “contact”, not “content” is king.
Ok, so what is King?
The answer is simple. There is no king.
Here’s a different way to think about marketing.
Tell me if you’ve heard this one before:
If you want to promote and grow your business, connect with influencers.
You can’t go a half-mouse-click without someone telling you how to connect with influencers and why you really, really, really need to do that.
I’ve discussed this in detail before but suffice it to say that trying to “connect with influencers” is the sort of magical thinking, right up there with “write epic content” and “just make it go viral”, that will hinder and even kill your true marketing success.
If you want your business to succeed, here’s a better way to market.