Have you ever had a logo designed and asked people, “Which version do you like best?” Or has someone asked the question of you? Here’s why that’s the wrong question and a bad idea… plus some suggestions for how to approach your logo design instead.
Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way.
How Can We Help?
I’m a do-it-yourselfer and need free online resources so I can improve my marketing.
If you don’t have a marketing budget and want to do it yourself, we’ve got free resources to help. Read our articles, listen to our podcast, and use what inspires you to build your own marketing plan!Gimme The Free Stuff!
I need to stay focused on running my business and I want you to be my marketing team.
If you want help growing your business without gimmicks, we can be your marketing team. We’ll plan, manage and measure results so you can stay focused on running your business.Help Me Grow My Business!
Read Our Marketing Articles
How many emails you have in your inbox isn’t as important as emails in your inbox that are out of control. Here are some smart ways to manage email so it doesn’t manage you.
If you’re in a service business you know “those days”. You know that sometimes you’re off your game and don’t deliver your best to customers. But that isn’t the totality of you. Before we spew out snark for bad service, let’s take a kinder approach.
Listen To The Web.Search.Social Podcast
Craig McBreen joins us to talk about what branding is, how your personal brand and business brand intersect and what you need to think about as you develop a brand.
We answer a listener who asked us whether a proposal she received for developing branding, logo and website was fairly priced. Plus we talk about prank videos, reaction videos and strange licensing schemes.
Being a podcast guest can help you generate leads but you need systems in place to make it an effective marketing tactic. We talk about what those are, then dive into masterminds, how they can help you, how to set one up and what you can expect.