Someone once told me to keep a story in my back pocket so when I ran into someone or attended a networking meeting, I could answer the question, “What’s new?” with more than, “Nothing.” Today we explore why that matters.
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Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way.
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I’m a do-it-yourselfer and need free online resources so I can improve my marketing.
If you don’t have a marketing budget and want to do it yourself, we’ve got free resources to help. Read our articles, listen to our podcast, and use what inspires you to build your own marketing plan!
Gimme The Free Stuff!I need to stay focused on running my business and I want you to be my marketing team.
If you want help growing your business without gimmicks, we can be your marketing team. We’ll plan, manage and measure results so you can stay focused on running your business.
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Today we talk critique (in a way that helps you improve your business and marketing) and criticism (in a way that only makes you feel bad but isn’t actionable or useful.) Plus some miscellaneous stuff about products, efficiency and napping.
We’re fascinated with and big fans of Pinterest. The irony is that it’s the least effective arrow in our quiver. That’s why I’m making a Pinterest pledge. Here’s what I’ll do and I hope you’ll take the pledge with me.
Listen To The Web.Search.Social Podcast
Naming a new product or business comes with unique challenges, from coming up with a name to having a good story to finding a domain that matches. We talk about our own challenges and some of the things we’ve done to work through the process.
Kate Ahl built a business around being a Pinterest expert for bloggers. We talk about how she started her business and built a loyal customer base, what it takes to succeed in a busy niche and whether the world really needs another Pinterest person.
Marketing automation can help you save time and keep your sales funnel flowing. But there’s a line between automation and acting like a robot. Today we talk about how too much automation and not enough human interaction loses sales.