Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way.
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There’s plenty to be aware of if you want to keep customers shopping on your site. According to eCommerce studies, high shipping rates are one of the top reasons that customers don’t follow through with a purchase. Get on top of this oversight to convert more customers.
When was the last time you walked into a grocery store, filled up your cart with milk, eggs and apples, walked to the checkout, then changed your mind, left your cart in the aisle and walked out of the store? The answer is: probably never! But online shoppers often do just that, so find out how to stop them.
Web copy and brochure copy may be crafted around the same message, but the execution of that message is entirely different for web and print. Considerations such as space, readability, search friendliness and audience expectations come into play. Make sure you know the differences and play to the strengths of each medium.