It takes an incredible amount of trust to hand over your credit card number and personal information to a complete stranger. It falls on you as the merchant to create the secure environment your customers need to feel comfortable making a purchase. Here’s what you need to consider.
Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way.
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Meet Google. The noun that became a verb. The world’s favourite search engine, and the company whose motto is “Don’t be evil…” (From the Hungry Beast)
They say the Devil’s in the details. But if you pay attention to yours, you’ll be on your way to a successful ecommerce site. Sometimes all it takes for a customer to make a purchase is a comfort level that she can take a chance on your product without risk. You can take the doubt out of the equation by making guarantees and refund policies clear.