Whether customers ultimately make a purchase depends, in large part, on how easy you make it for them to do so. And whether they return depends entirely on your ability to provide what they want. This tip is all about the importance of follow-up.
Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way.
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Bugs can creep into software even when you think everything is working perfectly. Just as you can keep your car in good shape by maintaining it and servicing it regularly, you should have a regular testing and maintenance plan to ensure that your cart is functional.
When it comes to online shopping, the simpler the checkout process, the better. This is one place where you don’t want to add details. Instead, you want to strip the checkout process down to its bare-boned minimum essentials.