Show Notes
Just recently Apple announced a new iOS update and as part of a PR collaboration with the rock band U2, Apple added a free copy of U2’s latest album onto Apple users’ iPhones.
While some of you may be thinking, “Cool, free stuff!” others were outraged by the fact that Apple did something “without their permission”, even if that something was giving away a free album.
Thus opens the conversation in this podcast about good marketing gone bad and when you should and shouldn’t run in to pick up the pieces.
In This Episode We Talk About
- Whether planting a free album onto an iPhone is as egregious as it sounds.
- How that applies to small business marketing.
- One of our biggest email fails ever.
- When it’s time to rethink a strategy and when it’s time to sit tight.
- And more ideas about what makes marketing effective or not.
Where To Listen
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When I got that email there was a split second where I was like, “WTF?” And then I remembered it was you. LOL. It definitely got my attention and yes, I opened and read it right away. Love how you experiment (thoughtfully) and then look at results. One of the many reasons I love you.
That was the general reaction! Then people either got it or didn’t 🙂 It was really super interesting, especially the weirdly larger-than-expectd number of people who “didn’t want me to talk to them.” Go figure.
Another great listen. I laughed when I got my email. I found it hilarious. It just goes to show you that context can’t be corralled into one response. We’re all going to react differently. You simply do your best to hit the right note with as much of your audience as possible. You can’t please everyone all of the time. It’s part of the joys of A/B testing and what we do for a living!
Thank you Mallie! True, context is important. And you can’t always figure it! But like you said, try, test and try again.