Nix The Rules And Add Some Magic To Your Marketing

Stop Following Marketing Rules And Start Being Human
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Show Notes

It’s a Super Freduary episode today as we’re joined by Melanie Kissell, the Poet Laureate Consultant in Poetry to the Web.Search.Social Marketing Podcast and the very first SuperFred to receive an official title.

When it comes to poetry, Melanie doesn’t disappoint. She has graced more than a few of our posts and podcasts with a rhyme or two and we’re going to be collecting them for your reading pleasure soon, so stay tuned. In the meantime you can scan the comments section of most of our recent posts and you’re bound to find one.

What’s Freduary?

It’s an entire month dedicated to all things SuperFred. And if you don’t know what a SuperFred is – or I should say who a SuperFred is, then you’ll have to listen in and join the army.

Enjoy Freduary with us! Send your messages and tweets tagged with #superfred and we’ll be sure to connect!

In This Episode We Talk About

  • Some feedback we received on last week’s conversation with the founder of social media tool Snip.ly plus a few more reasons why we’re not fans
  • The difference between “being sorry” and a genuine apology
  • Why automation can wreck havoc with your online social strategy
  • The importance of remembering that there are actual human beings on the other end of your social status updates
  • Why you should run the other way whenever someone gives you a marketing “rule”
  • Plus more good stuff to look forward to and some really fun things our friends are up to that can help you with your business and marketing. And Brussels Sprouts.

Links & Resources

SuperFreds

If you message or tweet them, add the hashtag #superfred so they know you’re part of the army!

More Resources

Your Marketing Action Item

From Melanie: Pick someone in your existing network and reach out to deepen the relationship. Send them a note to say hello, to let them know you’re thinking of them, to share a thought or idea. Get creative! Send an image collage or a video then see what happens. Challenge yourself to reach out to someone once a week.

From Ralph: Dig out an invoice for your monthly web or marketing service and then call you developer or marketing company and ask them to tell you what you’re paying for, what you’re getting and what you can expect. Make sure you understand what you’re paying for and why.

From Carol Lynn: Find a rule, any rule that you’ve heard about email marketing, social marketing, seo, blogging – anything at all – and email it to [email protected]. Share you’re opinion of the rule and we’ll share ours in return.

Where To Listen

iTunes

Stitcher

Libsyn

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera