Myth: I Need My Site To Be #1 In The Search Engines

Myth: I Need My Site To Be #1 In The Search Engines
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Reality: The number one site in one person’s search results can be completely different than the number one site in another person’s search results. Search engines serve results based on personal search history, preferences and geography.

Additionally, search results fluctuate constantly as search engines crawl and index new pages. Results you see right this minute may be different than results you’ll see in a day or an hour.

Measuring your conversions and reviewing site analytics can present a more accurate picture of the effectiveness of your search listings. If traffic to your site is increasing, as well as your leads and sales, it’s a good indication that your search marketing is working, regardless of where you see your site listed at any particular place and time.

Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera