Myth: I Know What I Want For My Website, So Let’s Skip The Planning Phase And Save Some Time And Money.

Myth: I Know What I Want For My Website, So Let’s Skip The Planning Phase And Save Some Time And Money.
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Reality: Most people have a general idea of what they want their site to accomplish, but that’s not the same as knowing how to do it. You would never buy a couple of 2x4s and a hammer and start building a house without an engineering blueprint to define the technical specifications, layout, materials needed, and budget. The same should be true for your website. Planning should always precede production.

Well planned projects are less expensive and achieve better results because all of the details – technologies, functionality, features, business rules, layout and other nuances – are worked out and documented before production. Without a good plan, you can easily double your budget as you find out that the pieces don’t fit, aren’t what you thought they’d be or simply don’t work.

Planning ensures that you’re not disappointed by a result that you didn’t expect or overwhelmed by budget overruns that you didn’t anticipate.

Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera