Myth: Hosting Organizations Are All The Same, So The Cheapest Option Is Fine.

Myth: Hosting Organizations Are All The Same, So The Cheapest Option Is Fine.
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Reality: Most hosting companies maximize profits by reducing services and simply providing storage space. Data backup and recovery strategies become your responsibility, and many businesses overlook the need for these important services until a crisis arises and you suddenly realize there is no way to recover your site or data files.

Most hosting services also sell in bulk, which means that your site can reside on a server with hundreds of other sites, even if some of those other sites are spam, phishing or other malicious sites.

The downside, beyond the obvious potential security threat, is that search engines actively remove spam sites from their listings and in some cases blacklist entire servers if that server is known to contain such sites. If your site has the bad luck to be on a server with spam sites, your site will be banned from listings too.

A good hosting program should include search engine specific features, disaster recovery plans, adequate security and protection from threats, and be customized around your business needs, just like all of the pieces that support a successful marketing plan.

Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera