Marketing Products: The Good, The Bad And The Nebbish, Sponsored By Mike Brooks And The OMG Formula

Mike Brooks and the OLG Formula
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Show Notes

Today we invited Mike Brooks of Nuclear Chowder Marketing to sponsor our show and talk about his OMG Formula for marketing. We planned to have him on for five minutes but he stayed for the whole show and we had a spirited debate about how to market an information product online.

We also delve into the difference between a good product and a bad product so listen in for some insights if you’re thinking of either creating – or buying! – an educational or information product online.

In This Episode We Talk About

  • The difference between Mike’s product and the ones we’ve recently slammed for being poor quality
  • How to hook people in your marketing language to get them closer to a sale
  • When it’s ok to say that your product is worth $9,876 but you’re giving it away for free
  • The wrong way to start developing a new information product
  • And more about whether or not it’s ok to make promises, how and when

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera