Marketing Fails, Bad Blog Posts And The Importance Of Keeping Your Profiles Current

Marketing Fails, Bad Blog Posts And The Importance Of Keeping Your Profiles Current

Listen to this episode.

Show Notes

Today we revisit the U2 “marketing fail” in light of an article written by Web.Search.Social friend Jessica Ann and ask whether it’s really a fail and then we throw our two cents in about a couple of other marketing topics that will help you control and protect your online brand.

In This Episode We Talk About

  • Whether the U2 marketing fail really was and what that means for small business.
  • How marketers are getting lazy with their content and failing to provide real value to their blog readers.
  • Why it’s so important to keep your social profiles current.
  • And more conversation about online vanity and why some people simply refuse to put a photo of themselves online.

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera
  • NO MULLIGANS. You have to be a tech invalid to complain about the implementation of the U2 album.

  • Amy Peveto

    I didn’t like the U2 auto-upload “debacle” for the same reason I don’t “do” ebooks: if they can put stuff on your photo without your consent, they can sure as heck take it off, too. There’s lots of room for potential abuse, so I get kinda squirrelly about it. 🙂

    • In 2009, Amazon deleted books off of their Kindle platform that people had legitimately purchased. That’s a real bummer for people who bought the book in good faith.

    • I get that, and it’s always good to be mindful of pushing the power around. I do, however, think that they already do a lot of things…. and we only “consent” because we (A) either don’t read the 27 pages of TOS or (B) we have to consent or we don’t get to use the product. We’re already past the slope, in my opinion, and free stuff “pushed” to us isn’t the first sign.