Show Notes
Today we revisit the U2 “marketing fail” in light of an article written by Web.Search.Social friend Jessica Ann and ask whether it’s really a fail and then we throw our two cents in about a couple of other marketing topics that will help you control and protect your online brand.
In This Episode We Talk About
- Whether the U2 marketing fail really was and what that means for small business.
- How marketers are getting lazy with their content and failing to provide real value to their blog readers.
- Why it’s so important to keep your social profiles current.
- And more conversation about online vanity and why some people simply refuse to put a photo of themselves online.
Links & Resources
- 5 Tips to Not Be Like U2 With Your Marketing
- Dear Jessica Ann, The Release Of The U2 Album By Apple Is Not A Marketing Fail
- Content marketers: It’s time to find a new blogging trend
- Call us at 732-615-0842 and let us know what you think of our voicemail!
Where To Listen
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NO MULLIGANS. You have to be a tech invalid to complain about the implementation of the U2 album.
See, we were trying to be too nice 🙂
I didn’t like the U2 auto-upload “debacle” for the same reason I don’t “do” ebooks: if they can put stuff on your photo without your consent, they can sure as heck take it off, too. There’s lots of room for potential abuse, so I get kinda squirrelly about it. 🙂
In 2009, Amazon deleted books off of their Kindle platform that people had legitimately purchased. That’s a real bummer for people who bought the book in good faith.
I get that, and it’s always good to be mindful of pushing the power around. I do, however, think that they already do a lot of things…. and we only “consent” because we (A) either don’t read the 27 pages of TOS or (B) we have to consent or we don’t get to use the product. We’re already past the slope, in my opinion, and free stuff “pushed” to us isn’t the first sign.