In Which We Return From The Left Turn We Took After Our Last Hiatus
Last time we met, Fred, it was on the Carbon Based Business Units podcast. That was the podcast we started after a hiatus during which we decided to leave Web.Search.Social and marketing behind, and talk business instead. But then we took another hiatus and sort of… disappeared for a long time.
Without too much ado, we want to let you know that we’ve decided to return to Web.Search.Social because we can’t quit you, Fred, and we apparently can’t quit marketing, either. We have lots to say and lots of thoughts on the matter, and we hope to share our experiences with you so that they can help you grow YOUR business.
In Which We Discover That Nothing Really Changes
We figured that at some point between April of 2017 when we left Web.Search.Social behind, and now, there might have been a lot of changes in marketing. Lots of new stuff, lots to talk about.
And while we certainly have things to say, it turns out that… nothing has changed. The same 10 steps are being written, the same 6 tips, the same old same old. Boring!
Our job is, first, not to bore you. Second (or maybe first, part two…) we want to share our thoughts and experiences with you but never by telling you what you “should” do or “have to” do. There are no secrets here, no roadmaps to perfection.
We’ve got 20 years running a marketing business, and that’s 20 years of experiences, mistakes and even successes that we can share with you.
In Which We Are Reminded That We’re Old
When we first started marketing, Facebook didn’t exist. Twitter didn’t exist. Heck, websites barely existed! But marketing did, and marketing is about people.
So however you do it, marketing is about the people who buy your stuff. You can take advice and listen to what others say and do if it seems to work for them. But don’t let anyone scare you off from taking your own chances, from trying new things, or from straying from the “steps to success”.
In Which We Get Excited About Bandersnatch
Have you seen the new episode of Black Mirror that is an interactive “choose your own adventure?” We thought it was fun, but not everyone did. There were plenty of critics who loved to hate it.
We’d love to know what you think, but in the meantime, have you noticed how the minute someone does something different, people come out of the woodwork to share their opinions on why it was such a terrible idea?
Personally, we don’t think this is any way to run a business. If you spend your life worried about what the critics will say (and they are the vocal ones!) then you’ll never take any risks and never learn anything.
If you want to throw your two cents into the conversation, you’ll just have to listen to the rest and let us know!
Our plan is to release an episode every other week so stay tuned for our next episode when we (or at least the “I” of we) complain about the new WordPress. Let’s just say that I was not as entertained by WordPress’s foray into the new and different as I was by Netflix.
In between, we’d love to hear from you! Jump in to introduce yourself, or reintroduce yourself and tell us what marketing challenges YOU face.
Happy New Year!