In Case Of Emergency Break Glass (Or Use This Online Business Continuity Plan)

In Case Of Emergency Break Glass (Or Use This Online Business Continuity Plan)

Listen to this episode.

Show Notes

Today we get serious and talk about a scenario we encountered last week when a new client had his site shut down by a vengeful developer. Website? Gone. Email? Gone. Google Analytics? Gone.

So we decided to talk about business continuity from the standpoint of protecting your business online. There are a lot of pieces to keep straight so on top of talking about all the things you need to think about, we’ve also put together a Business Continuity Planning Worksheet as part of the Marketing Game Changer Kit that you can download and use so that in the event of a crisis you won’t find your online business crippled.

In This Episode We Talk About

  • The ways that disaster can strike and take your business with it
  • How to protect yourself from an unethical developer, natural disaster or other emergency
  • What you need to know so that in the event of a crisis you can minimize the impact on your business.

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera
  • Proaction IS a word!

    http://dictionary.reference.com/browse/proaction

    Still listening, but I’m such a nerd, I had to look it up.

    • Nice 🙂 You’re good. If we hit something that isn’t a word we just make it up!

      • Since I’m a champion of creative word creation, I have no problem with that. I do, however, have a problem with the cutest cat designation. I think Catt Damon and Turkey Trot are certainly in the running.

        • We may have to fight on that 😉 We’d be bad cat people otherwise!

  • Pet lover here. This one’s for your beloved, precious, darling (spoiled rotten) cat. (“Ash”, is it?) I’ve written this on behalf of Maxwell and Kona, the two four-legged furry friends who rule the roost. 😉

    Arroz con Pollo be gone!
    Now Ralph is in a funk
    Cat is hooked on this dish
    Considers cat food, junk

    It’s all their fault, you know
    They offer him tasty bits
    Then he looks at cat food
    As crummy tasteless shit

    This is the biggest tragedy
    That’s hit the Rivera house
    This dish is off the menu
    Ralph’s an unhappy spouse

    The cat holds all the control
    Your pet is always the winner
    I say give up and cave in
    Fix Arroz con Pollo for dinner!

    And send me some. My mouth is watering. 🙂

    • PRICELESS! Oh Melanie, we really do need a poetry anthem in your honor. You are welcome to visit any time and I will get the arroz con pollo ready.

  • My balloon is deflated. My bubble is popped. Depression is creeping in. Thanks to today’s episode, my head is aching and the room is spinning. Not to mention the nausea going on in my gut.

    Just kidding, of course, but this is some pretty scary stuff. My biggest takeaway is not to crawl into a hole of denial when it comes to protecting your business online. The client you mentioned is the perfect case in point. Sheesh. What a mess and mounds of misery. So happy to hear you’ve added a business continuity plan to your kit. Thank you!

    When there’s a fire or a firing
    A death, divorce, or worse
    A continuity plan is in order
    For scenarios this adverse

    Never hand over your money
    Unless an agreement’s in hand
    One that’s mutually beneficial
    Parties must know where they stand

    Protecting your business online
    Means you need to be very smart
    Proactively safeguard your assets
    And don’t delay in doing your part

    Domains and email and hosting
    Are some of the highlights to hit
    Find a business continuity plan
    In the Marketing Game Changer Kit!

    Did I mention it’s free? 🙂

    • I have to pass that along to my new client 🙂 I guess we all like to believe in the innate goodness of people but there are WAY too many stories about developers screwing over people who fire them. It’s beyond me how people could be that unethical but hopefully this will help people get their house in order so if something bad does happen, they’re not up a creek.

      • ” … up a creek” … without a paddle. Not a pleasant way to traverse the rough terrain of small business. 🙁

        I consider myself a trustworthy human and I really, really, really want to trust others. But the longer I hang out online, the more I think being “cautious” is the smartest approach. It’s hard for someone like me, though. I don’t like always having to remind myself to do my due diligence or dig a little deeper or remember to have my B.S. meter finely tuned every minute of the day. But I also don’t want to find myself without an umbrella in a torrential downpour.