Today we get serious and talk about a scenario we encountered last week when a new client had his site shut down by a vengeful developer. Website? Gone. Email? Gone. Google Analytics? Gone.
So we decided to talk about business continuity from the standpoint of protecting your business online. There are a lot of pieces to keep straight so on top of talking about all the things you need to think about, we’ve also put together a Business Continuity Planning Worksheet as part of the Marketing Game Changer Kit that you can download and use so that in the event of a crisis you won’t find your online business crippled.
In This Episode We Talk About
- The ways that disaster can strike and take your business with it
- How to protect yourself from an unethical developer, natural disaster or other emergency
- What you need to know so that in the event of a crisis you can minimize the impact on your business.
Links & Resources
- Our preferred domain registrar hover.com
- Sign up to get the Marketing Game Changer Kit and download the Business Continuity Planning Worksheet (plus a bunch of other marketing resources)
Where To Listen
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Join the discussion 10 Comments
Proaction IS a word!
Still listening, but I’m such a nerd, I had to look it up.
Nice 🙂 You’re good. If we hit something that isn’t a word we just make it up!
Since I’m a champion of creative word creation, I have no problem with that. I do, however, have a problem with the cutest cat designation. I think Catt Damon and Turkey Trot are certainly in the running.
We may have to fight on that 😉 We’d be bad cat people otherwise!
Pet lover here. This one’s for your beloved, precious, darling (spoiled rotten) cat. (“Ash”, is it?) I’ve written this on behalf of Maxwell and Kona, the two four-legged furry friends who rule the roost. 😉
Arroz con Pollo be gone!
Now Ralph is in a funk
Cat is hooked on this dish
Considers cat food, junk
It’s all their fault, you know
They offer him tasty bits
Then he looks at cat food
As crummy tasteless shit
This is the biggest tragedy
That’s hit the Rivera house
This dish is off the menu
Ralph’s an unhappy spouse
The cat holds all the control
Your pet is always the winner
I say give up and cave in
Fix Arroz con Pollo for dinner!
And send me some. My mouth is watering. 🙂
PRICELESS! Oh Melanie, we really do need a poetry anthem in your honor. You are welcome to visit any time and I will get the arroz con pollo ready.
That’s a deal and it’s a date! 🙂
My balloon is deflated. My bubble is popped. Depression is creeping in. Thanks to today’s episode, my head is aching and the room is spinning. Not to mention the nausea going on in my gut.
Just kidding, of course, but this is some pretty scary stuff. My biggest takeaway is not to crawl into a hole of denial when it comes to protecting your business online. The client you mentioned is the perfect case in point. Sheesh. What a mess and mounds of misery. So happy to hear you’ve added a business continuity plan to your kit. Thank you!
When there’s a fire or a firing
A death, divorce, or worse
A continuity plan is in order
For scenarios this adverse
Never hand over your money
Unless an agreement’s in hand
One that’s mutually beneficial
Parties must know where they stand
Protecting your business online
Means you need to be very smart
Proactively safeguard your assets
And don’t delay in doing your part
Domains and email and hosting
Are some of the highlights to hit
Find a business continuity plan
In the Marketing Game Changer Kit!
Did I mention it’s free? 🙂
I have to pass that along to my new client 🙂 I guess we all like to believe in the innate goodness of people but there are WAY too many stories about developers screwing over people who fire them. It’s beyond me how people could be that unethical but hopefully this will help people get their house in order so if something bad does happen, they’re not up a creek.
” … up a creek” … without a paddle. Not a pleasant way to traverse the rough terrain of small business. 🙁
I consider myself a trustworthy human and I really, really, really want to trust others. But the longer I hang out online, the more I think being “cautious” is the smartest approach. It’s hard for someone like me, though. I don’t like always having to remind myself to do my due diligence or dig a little deeper or remember to have my B.S. meter finely tuned every minute of the day. But I also don’t want to find myself without an umbrella in a torrential downpour.