How Video Animation Can Enhance Your Marketing By Helping You Say More With Less

By April 20, 2012 June 26th, 2015 Marketing Insights & Strategy
How Video Animation Can Enhance Your Marketing By Helping You Say More With Less

Animation can be used as a powerful tool for communicating complex and abstract ideas to your audience. Using animation (or “motion graphics” as they are sometimes referred to) is almost like having superpowers. No, really! Not only can it take you beyond the typical “webcam” video and create a tremendous visual impression, but it’s such a powerful medium that it’s almost like having the ability to open up your customers’ brains and pour your message straight in.

It’s like that moment in the Matrix when Neo has all the knowledge and experience of someone who’s trained for years in Kungfu downloaded to his brain in just a few moments.

My company, Core Studios, specializes in both live-action and animated video, depending on what our clients need. So when FanBridge approached us and told us they were looking for a way to communicate their service to potential customers in a way that was quick and easy to grasp, we knew that animation would be the strongest sell.

By reinforcing their spoken message with animated visuals, we were able to communicate more while saying less. I hope this animated video will spark some ideas that you can use to impress your prospects and turn them into customers.

So next time you wish you were able to open someone’s head and pour your information and ideas right into their brain, consider the obvious (and less gruesome) alternative. If pictures paint a thousand words, and an animation is 30 pictures shown every second, and your animation is 2 minutes long… that’s… well, you do the math.

Animation — communicate more, with less words, in less time, and to a more engaged audience.