How To Waste Money On Your Website: Stupid Idea 14

How To Waste Money On Your Website: Stupid Idea 14
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Whether you’re blatantly throwing money away on bad ideas or losing potential revenue by failing to capitalize on good ones, here are some surefire ways to make the least out of your investment.

This next stupid idea is about… well, literally about being stupid. Now, don’t get all offended. Just pay attention and you won’t be in this category!

Stupid Idea 14: Say “I Don’t Know” A Lot

The shoulder shrug. The raised eyebrow. The puzzled look. If any of those follow a question about your website then somewhere along the line you’ve either already wasted your money or are bound to eventually.

Where is your domain registered (and when does it expire)? Where is your site hosted (and how much does it cost for what services)? How many people visited your site last month (and what percentage were new visitors)? What are you getting in your monthly SEO package (and what is the return on your investment)? How are people getting to your site (and what do they think of it)?

So many questions, so few answers.

If you can’t answer the simple ones listed above then your website is already a financial drain. There are different types of questions and the consequences of not knowing the answers will vary depending on the type. Some questions are logistical. Those may involve your domain or hosting. If you’ve read our previous admonishments to know where your domain is registered and understand your hosting platform, then you already know how not knowing these details can haunt you in the long run. It might cost you money to fix problems that could have been avoided or cost time and resources to untangle the answers when you need them.

Some questions concern the marketing of your site. Those involve visitor and customer behaviors, social marketing strategies or SEO programs. You don’t need to be an expert in everything – that’s why you hire developers, marketers and consultants – but you should have an understanding of what’s going on with your site and at the very least have access to a reliable source who is an expert and can educate you when you need to make important decisions about how, where and why to invest your marketing budget. Otherwise you’ll never know if you’re spending wisely or if your site is generating business. You could be losing revenue and not even know it. Or failing to capitalize on a good opportunity. Unless you ask questions and insist on answers you’re not in control of your marketing.

Every time you say “I don’t know” you watch another dollar fly out the window and plunge to its untimely death. We’ll end with one disclaimer: not knowing isn’t inherently bad. It’s willful ignorance that’s the real problem. It’s not knowing and then not caring enough or thinking it’s important enough to find out. You’ll never know everything but you should always be ready, willing and able to find the answers. The success of your web site depends on it.

Start asking yourself some hard questions about your web site and marketing… what’s your “I don’t know” question, and how can you find out the answer?

Read More In The “How To Waste Your Money” Series

Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera