How To Run An Email Campaign, Make Mistakes And Still Win Business

How To Run An Email Campaign, Make Mistakes And Still Win Business

Listen to this episode.

Show Notes

Today is all email, all the time… but before we get down to business we make a very important announcement: The designation of the official Poet Laureate Consultant In Poetry To The Web.Search.Social Marketing Podcast.

Rain down confetti because this is a big one. Our first official poem sent in by a very special fan who inspired us to create this most noble of positions.

Then it’s all email all the time.

In This Episode We Talk About

  • The results of a recent email test we performed.
  • Why segmenting your email list is important.
  • What segmentation means and how you can go about doing it, even if you have a mess of a list.
  • Plus we read our first official poem and talk about December’s upcoming giveaways so be sure to listen for all the good stuff!

Links & Resources

Our first official Web.Search.Social poem, brought to you by Melanie Kissell:

This is a tale of content curation

The new opium of the web nation

 

The 80/20 rule beats like a drum

Here to say it’s dumb, dumb, dumb

 

Content curation is an empty calorie drink

Gulp it down and watch your business sink

 

The practice itself is deceptive and lazy

It’s not good marketing, it’s downright crazy

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera
  • OH! EM!! GEE!!! It’s official. Monday is now my favorite day of the week. I wouldn’t miss your podcast for all the Sweet Baby Jesus beer on earth!

    I’m humbled, truly honored, shocked, blushing and flushed! Who knew I’d awaken this morning to receiving the designation of Poet Laureate Consultant In Poetry To The Web.Search.Social Marketing Podcast?! For once in my verbose existence, I’m at a loss for words. (Hard to believe, I know.) LOL!

    Thank you, Ralph and Carol Lynn, for bestowing this title upon me. I only wish I could knock on your door today to share my sentiments in person. I will await a copy of the by-laws of this prestigious position because I hold you and Web Search Social in the highest regards and I intend to fulfill all my obligations … poetically. 😉

    Melanie
    xoxo

    • Wow, making Monday be anyone’s favorite day is something I need to bottle and sell!

      I can’t imagine you being at a loss for words 🙂 But thank you for being so much fun and for sharing our podcast (and everything else) far and wide.