How To Run An Email Campaign, Make Mistakes And Still Win Business

How To Run An Email Campaign, Make Mistakes And Still Win Business
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Show Notes

Today is all email, all the time… but before we get down to business we make a very important announcement: The designation of the official Poet Laureate Consultant In Poetry To The Web.Search.Social Marketing Podcast.

Rain down confetti because this is a big one. Our first official poem sent in by a very special fan who inspired us to create this most noble of positions.

Then it’s all email all the time.

In This Episode We Talk About

  • The results of a recent email test we performed.
  • Why segmenting your email list is important.
  • What segmentation means and how you can go about doing it, even if you have a mess of a list.
  • Plus we read our first official poem and talk about December’s upcoming giveaways so be sure to listen for all the good stuff!

Links & Resources

Our first official Web.Search.Social poem, brought to you by Melanie Kissell:

This is a tale of content curation

The new opium of the web nation

The 80/20 rule beats like a drum

Here to say it’s dumb, dumb, dumb

Content curation is an empty calorie drink

Gulp it down and watch your business sink

The practice itself is deceptive and lazy

It’s not good marketing, it’s downright crazy

Where To Listen




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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera