How To Market Without Marketing In A Parallel Universe. A Discussion About Content Creation And Marketing With Filmmaker Christopher Leone

How To Market Without Marketing In A Parallel Universe

Show Notes

Today we step into a parallel universe where we explore the world of filmmaking – which in the end is just another form of content creation. We talk with Christopher Leone, the writer, producer and director of the movie (no, the TV series) Parallels, now available on Netflix.

Yes, we talk about making movies (…or is it a TV series??) and have a whole lot of fun. But the lessons can apply to any creative project.

In This Episode We Talk About

  • Why it’s getting harder every day to get your content or next big project noticed in a digital world
  • Getting your project done even when you don’t have a big budget to add all the bells and whistles
  • The power of a good story to compel your audience
  • How to market without marketing and build a loyal and rabid fan base… just by being yourself
  • The importance of doing something that you feel passionate about rather than simply cranking out content because you’re “supposed to”
  • Creating something unique even if it seems like the idea has been done a million times before
  • Plus we geek out over sci-fi classics like Land of the Lost, Dune, Star Wars, Battlestar Galactica and confess to calling people “Sleestaks”

Links & Resources

Your Marketing Action Item

From Chris: When you start a creative project… finish it! Don’t leave it on your computer. Put it out into the world because you never know what will happen. It’s ok to abandon a project if it isn’t working but especially if you’re just starting out, finish it anyway and learn from it. Commit and get it done.

Your Fun Item

Shoot us an email or leave a comment and let us know what your favorite sci-fi movie, book and TV show are.

Where To Listen

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera
  • Chris did a bang up job of holding my attention. AWESOME episode!! Wonderful marketing insight, engaging conversation, and exciting topic. Haven’t seen the movie/series/pilot (whatever you want to call it) yet. Guess what I’ll be doing this weekend? Time to pop the popcorn and settle in to some doggone good entertainment. 😉

    Now, on another note …

    140+ shares so far and NO comments here?! What the heck is going on?? 🙁

    • It must be the silent, lurking majority. You are truly in the 1%! Glad you enjoyed the conversation. Don’t forget to send me your favorite sci fi 🙂

      • Oh, yeah, the “lurkers”. Don’t ya just love those folks? They leave you wondering, pondering, and questioning whether you’re hitting the mark. Good thing no one is rating them on their engagement skills. Maybe I should become a lurker. It’s getting pretty lonely in the 1% room. 😉

        My favorite sci fi? Truth is, I’m not a fan of sci fi. There, I confessed. However, if you want to count having no choice when my brothers controlled the R.V. channel button every time Star Trek and Captain Kirk appeared on the screen, then I’ll say that was my favorite. (Favorited by brute force) LOL!

        • Surely you have a teeny soft spot for Land of the Lost?? Ok, what about Back to the Future? I actually never watched much Star Trek on TV, that wasn’t really my thing. I bet I can find something!

  • Can’t wait to listen. Just subscribed on itunes. I saw Parallels recently and really want more. I signed the petition as soon as I found out about it! Sign it, people! 🙂

  • I want to know how much Netflix paid to sponsor this episode??? If I were not already subscribed, I would have had to after this one… I am guessing that it is One Bazillion Dollars… Although, I totally relate, I too am addicted to non commercial television.

    I loved this episode and the conversation with Christopher. It was really nice to hear how much creatives have in common. How lil ole me actually has something in common with someone who makes movies. How the creative process really does work the same no matter your art. Some days, you just need to hear that you are doing things right. This was great..

    • They paid ONE BILLION DOLLARS! 🙂

      I’m so glad you liked this, I’m always a little worried when we do something so niche that people will think “oh, I’m not a film maker, this is not for me” but you’re right, there is so much that you can take away from different perspectives. I had fun talking to Christopher and wait…. not so patiently…. for the next episode!