How To Market Without Marketing In A Parallel Universe

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Show Notes

Today we step into a parallel universe where we explore the world of filmmaking – which in the end is just another form of content creation. We talk with Christopher Leone, the writer, producer and director of the movie (no, the TV series) Parallels, now available on Netflix.

Yes, we talk about making movies (…or is it a TV series??) and have a whole lot of fun. But the lessons can apply to any creative project.

In This Episode We Talk About

Why it’s getting harder every day to get your content or next big project noticed in a digital world
Getting your project done even when you don’t have a big budget to add all the bells and whistles
The power of a good story to compel your audience
How to market without marketing and build a loyal and rabid fan base… just by being yourself
The importance of doing something that you feel passionate about rather than simply cranking out content because you’re “supposed to”
Creating something unique even if it seems like the idea has been done a million times before
Plus we geek out over sci-fi classics like Land of the Lost, Dune, Star Wars, Battlestar Galactica and confess to calling people “Sleestaks”

Links & Resources

Find Christopher Leone on his website and learn more about his projects
Follow Chris on Twitter @christophrleone
Sign the Change.org petition to get more of Parallels made
Learn more about the movie at IMDB
Read io9’s review of the movie
Read Geekscape’s review: “Parallels” is a Phenomenal TV Pilot, Frustrating Movie

Your Marketing Action Item

From Chris: When you start a creative project… finish it! Don’t leave it on your computer. Put it out into the world because you never know what will happen. It’s ok to abandon a project if it isn’t working but especially if you’re just starting out, finish it anyway and learn from it. Commit and get it done.

Your Fun Item

Shoot us an email or leave a comment and let us know what your favorite sci-fi movie, book and TV show are.

Where To Listen

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Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.