How I’ll TRY To Be Productive During The Most Non-Productive Week Of The Year

How I’ll TRY To Be Productive During The Most Non-Productive Week Of The Year
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We know how the week between Christmas and New Year’s goes. For those of us who don’t have vacation or PTO days to use, we basically dress for work like we’re going to Walmart, show up late, take a two hour lunch, and go home early.

The hours in between are spent creating mini-golf courses, playing poker, rediscovering table football, and inventing ridiculous office games, like the Dunder Mifflin crew did during the “Office Olympics” episode of The Office.

While I could play table football all day long, I’m trying to convince myself to be productive by making a list of tasks to accomplish during the most non-productive week of the year. Here’s what I have so far:

Get My Ducks In A Row For My Mobile Website

Right now, I don’t have a mobile friendly website, so this is priority one. I’ll be finalizing the content and design so I can have my mobile website built soon after the New Year. Mobile web browsing is expected to surpass desktop web browsing in 2013. All businesses, mine included, need to get on board.

I’m doing my homework to make sure I understand my options before I make the investment – a dedicated mobile website, responsive design, or a combination of both, balancing the customer experience with ease of maintenance. More on this in a future blog post.

Review My Social Profiles

I want to make sure my profiles on Facebook, Twitter, Linkedin, Web.Search.Social. and other platforms are up to date and consistent. Incorporating a few more keywords wouldn’t hurt either. However, I won’t update them just for the sake of updating. They may seem stale to me because I’ve read them a few hundred times, but even the most regular readers of my content have only read my profiles once or twice.

Offer Recommendations And/Or Endorsements

I’ve worked with a lot of great people in 2012 and the least I can do is recommend or endorse their work on Linkedin. Most people do this so they can get a pat on the back in return, but I think a good recommendation shows what you look for and appreciate in a potential business partner. That said, I don’t just give recommendations to anyone. A referral that doesn’t pan out is bad for everyone involved.

Review Contracts

I hate legal jargon, but it’s a necessary part of life to have certain legal language in my contracts in order to protect myself. Fortunately, I haven’t run into any problems thus far, and I plan to do what’s necessary to keep it that way.

Track Work Expenses

I dread this every year. Once again, I’ve failed to maintain an updated list of work expenses, so I’ll need to backtrack and compile a complete list for tax purposes. Meetings, networking events, mileage, website updates, new business cards and other expenses will make a big difference on my tax bill.

Do Stuff That’s Not Work-Related

We all need to recharge our batteries, right? By the time the ball drops in Times Square, I’m sure this will be at the top of the list and that’s not a bad thing. Not to sound overly cheesy, but the most productive time I have is my family time.

How are you being productive this week?

Scott McKelvey
Scott helps business owners enhance their brand, build relationships and increase revenue by developing marketing messages that focus on the needs of their clients. Scott writes content for all things marketing, from websites and blogs to web videos and brochures. As Creative Director for New Jersey’s largest radio stations and TargetSpot, the nation’s largest internet radio advertising network, Scott has helped local, regional and national brands maximize ROI by combining powerful messaging with strategic geographic and demographic targeting. Scott's philosophy is simple: Show your target audience how your product can solve a real problem or fill a real need in their lives and you'll build a base of loyal customers. Visit Scott's site for more about his writing philosophy and experience.
Scott McKelvey
Scott McKelvey