Show Notes
Since our last couple of Monday episodes have been a little rant-ish, we put on our thinking caps today and came up with a list of things that you, Fred, can do to improve your marketing in 2015. There are some practical “do-now” ideas and a few conceptual big-picture ones. If you want to get off center and see results from your marketing, this is for you.
In This Episode We Talk About
- Practical ways to improve your marketing, from email to ads and beyond
- A few ways to adjust your thinking and strategy so you’re focused on the right things
- A couple of dos and don’ts for everything from email to SEO to content and a whole lot more
Links & Resources
- The $5 Logo by by Sacha Greif
- What Kind of Logo Do You Get for $5? follow up by by Sacha Greif
- How To Use Email As A Better Communication Tool by Ralph M. Rivera
- Jessica Rosengard on Twitter (with thanks for sharing Sacha’s articles!)
Our List of 10(ish) Ideas
Listen to the episode for the full scoop.
- Start segmenting your email list
- Use email more efficiently
- Reach out to existing customers
- Decide your website is a function of sales and not IT
- Keep your pieces connected
- Understand your marketing from a minimally technical level
- Spend money in the right places
- Stop lamenting the days of SEO past
- Stop trying to tie dollars to tactics
- Make your marketing about people
Bonus #1: lead with your customers, not with tactics or strategies
Bonus #2: think more narrowly about advertising
Extra Bonus #1: make marketing part of your process
Extra Bonus #2: recognize that marketing doesn’t produce immediate results
Where To Listen
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Awesome tips for 2015! It truly is amazing how businesses rely too much on their web designers to have that much control over their website information. Agree – marketing success doesn’t happen overnight!
Time for everyone to get on board with their own marketing! People do nee to realize that even if they hire help, it’s not a hands-off process.
Light up that cigar! It’s Podcast Poetry time. 😉
Ultra cool little mini rants
On a totally rant-free episode
The logo designers on Fiverr
Make you explode and implode
Move at lightning speed
On your stick, as in pogo
Jump right over to Fiverr
For a fab $5 logo
Originality in design
Is nowhere to be found
But it’s hard to resist
The cheapest deal around
What’s evident on Fiverr
Is lots of marketing gimmicks
And obviously what’s missing
Is something known as ethics
Lies, deception, stolen work
In fact, is what you get
Instead …
Spend $0 on the Marketing Game Changer Kit
For the hottest deal yet!
The kit is worth a fortune
So you can’t beat the price
The contents are to die for
Go now and don’t think twice
Forget about a logo
Marketing is the key
Grab your kit today
Did I mention it’s free?
Melanie
xoxo
You. Rock.
There is no more to be said on the matter!
We really need a Melanie compilation at some point because this stuff is too good to be forgotten. We’ll do a year-end tribute to all thing Melanie 🙂
For some strange reason, Carol Lynn, Ralph is REALLY itching for haiku. Not my poetic style. But, hey, I love the guy so I’ll see what I can come up with. 🙂
For now, I’ll leave you with this:
A year-end tribute?!
All I can say is WOW
But the thing I want most
Is to make someone smile
We’ll add it to the book 🙂
Haiku in the works … stay tuned. 🙂
Great show guys, love the tips! I’m ready for 2015! 🙂
Thanks, and glad to hear you’re ready! You’re way ahead of lots of people 🙂
This is great post ..awesome !! I love author voice. I like your tips for develop a best market business.