Here Are 10(ish) Ideas That Will Make 2015 Your Best Marketing Year Ever

Here Are 10(ish) Ideas That Will Make 2015 Your Best Marketing Year Ever

Show Notes

Since our last couple of Monday episodes have been a little rant-ish, we put on our thinking caps today and came up with a list of things that you, Fred, can do to improve your marketing in 2015. There are some practical “do-now” ideas and a few conceptual big-picture ones. If you want to get off center and see results from your marketing, this is for you.

In This Episode We Talk About

  • Practical ways to improve your marketing, from email to ads and beyond
  • A few ways to adjust your thinking and strategy so you’re focused on the right things
  • A couple of dos and don’ts for everything from email to SEO to content and a whole lot more

Links & Resources

Our List of 10(ish) Ideas

Listen to the episode for the full scoop.

  1. Start segmenting your email list
  2. Use email more efficiently
  3. Reach out to existing customers
  4. Decide your website is a function of sales and not IT
  5. Keep your pieces connected
  6. Understand your marketing from a minimally technical level
  7. Spend money in the right places
  8. Stop lamenting the days of SEO past
  9. Stop trying to tie dollars to tactics
  10. Make your marketing about people

Bonus #1: lead with your customers, not with tactics or strategies

Bonus #2: think more narrowly about advertising

Extra Bonus #1: make marketing part of your process

Extra Bonus #2: recognize that marketing doesn’t produce immediate results

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera
  • Leona Martin

    Awesome tips for 2015! It truly is amazing how businesses rely too much on their web designers to have that much control over their website information. Agree – marketing success doesn’t happen overnight!

    • Time for everyone to get on board with their own marketing! People do nee to realize that even if they hire help, it’s not a hands-off process.

  • Light up that cigar! It’s Podcast Poetry time. 😉

    Ultra cool little mini rants
    On a totally rant-free episode
    The logo designers on Fiverr
    Make you explode and implode

    Move at lightning speed
    On your stick, as in pogo
    Jump right over to Fiverr
    For a fab $5 logo

    Originality in design
    Is nowhere to be found
    But it’s hard to resist
    The cheapest deal around

    What’s evident on Fiverr
    Is lots of marketing gimmicks
    And obviously what’s missing
    Is something known as ethics

    Lies, deception, stolen work
    In fact, is what you get
    Instead …
    Spend $0 on the Marketing Game Changer Kit
    For the hottest deal yet!

    The kit is worth a fortune
    So you can’t beat the price
    The contents are to die for
    Go now and don’t think twice

    Forget about a logo
    Marketing is the key
    Grab your kit today
    Did I mention it’s free?

    Melanie
    xoxo

    • You. Rock.

      There is no more to be said on the matter!

      We really need a Melanie compilation at some point because this stuff is too good to be forgotten. We’ll do a year-end tribute to all thing Melanie 🙂

      • For some strange reason, Carol Lynn, Ralph is REALLY itching for haiku. Not my poetic style. But, hey, I love the guy so I’ll see what I can come up with. 🙂

        For now, I’ll leave you with this:

        A year-end tribute?!
        All I can say is WOW
        But the thing I want most
        Is to make someone smile

  • Guest

    Haiku in the works … stay tuned. 🙂

  • Lakesha Brown

    Great show guys, love the tips! I’m ready for 2015! 🙂

    • Thanks, and glad to hear you’re ready! You’re way ahead of lots of people 🙂

  • This is great post ..awesome !! I love author voice. I like your tips for develop a best market business.