The Web.Search.Social Marketing Podcast
Improve your marketing by challenging the status quo
Episodes With Ralph, Carol Lynn & A Guest
Join us as we talk to some of the smartest marketers in the industry, who share actionable, results-driven marketing ideas with you. We also talk to business owners about their own successes and failures so you can learn from their experiences, too.
If you want to be a conference speaker Ian shares insights into the benefits, challenges and drawbacks. He talks about why he decided to speak, why nerves are a good thing and how you may not know you like it until you try it.
There’s a process behind creativity, and work, too. Today we talk with a filmmaker and author about how he starts (and finishes!) creative projects, plus more on marketing and building a fan base.
When no social sharing plugin met their needs, 3 men set out to develop their own and Warfare Plugins was born. This is how they built a social plugin that beats out the rest when it comes to beauty and functionality and how they service customers.
Kate Ahl built a business around being a Pinterest expert for bloggers. We talk about how she started her business and built a loyal customer base, what it takes to succeed in a busy niche and whether the world really needs another Pinterest person.
Craig McBreen joins us to talk about what branding is, how your personal brand and business brand intersect and what you need to think about as you develop a brand.
Being a podcast guest can help you generate leads but you need systems in place to make it an effective marketing tactic. We talk about what those are, then dive into masterminds, how they can help you, how to set one up and what you can expect.
We talk with this family of tea importers and tea blend mixologists about how they got involved in the tea business, how to brew a great cup and how they get the word out about their products.
Instead of aiming to be the best, how about simply seeking "better"? We talk to Terry Lancaster about how to build good habits for business, fitness and life by taking small, simple actions every day.
Today we record live from a BNI meeting at Tapeo restaurant in Hazlet New Jersey. It's just one of many chapters of this international networking group but it will give you a look at how meetings work, what to expect, how to get referrals and more.
Today we take on an article circulating on Facebook that talks about the prevalence of sexism, whether or not sexism is actually prevalent and if there's a difference between "real life" and social media. We also discuss Dreamweaver vs. WordPress.
Today we talk about why free stuff is bad – not just for business people who spend a lot of time and energy on free products, webinars or consultations but for the people who get the free stuff, too.
We talk with Mojca Mars about whether the "femtrepreneur" movement is isolating and excluding women rather than promoting their interests. We take on common views and misconceptions about sexism and dare you to be yourself no matter what that means.
We talk to Sarah The Rebel, author of Marvel's Agent Carter: Season One Declassified and self described angry, feminist geek. She tells us about how she got started on her entrepreneurial journey and the fun and challenges she had along the way.
Today we talk to Geoff Livingston about two topics: the first is his experience publishing (and his transition from business to fiction, traditional publishing to self publishing) and the second is the sunsetting of his marketing agency.
Podcast engineer Chris Curran joins us to talk about pivoting in your business, whether you decide it's time to change or you're forced into one. We talk about how to know when it's time to pivot and what it means for your entrepreneurial journey.
From believing the promises of get-rich internet schemes to finding his passion in helping people, Wade Harman has made the mistakes so many have made, and ultimately experienced the success that comes with perseverance and being true to yourself.
Periscope, Meerkat and live streaming. It's the hot new marketing trend. But how do you know if it's right for you? That's what we tackle today as we share different perspectives with Ryan Hanley of Content Warfare fame.
Marketing isn't magic. Content marketing is old news. And sales letters with typos may convert better than perfect ones. In his book The Nuclear Chowder Marketing Method, Mike Brooks takes on marketing fundamentals. https://www.websearchsocial.com/145
Being an entrepreneur is hard but it has its rewards – namely freedom. Today we talk about the ups and downs and the decisions you have to make – from business models to revenue streams, partnerships and more.
Backlinks, branding, competing with big brands and more… that's what we talk about with Mark Traphagen of Stone temple Consulting, who spends time "failing so you don't have to."
Small business owners make a lot of financial mistakes, from not recording expenses to not tracking time to under pricing and more. Today we talk to Numbers Whisperer Nicole Fende about how to approach finances differently and more effectively.
Did you know… that your networking group is your sales force? Today we talk about what networking is (both formal and casual) how to do it well, what mistakes to avoid, what makes a good group, a good meeting and more.
What trumps social networks and Facebook ads and landing pages and copywriting when it comes to marketing? Focusing exclusively on making happy customers. Sticker Mule's Anthony Thomas talks about how he does just that.
What does it mean to tell the story of your business? Some of it is about the written word and the right visuals. Some is about your passion. Some is about sharing and getting it out into the world. And some is about being a darn good storyteller.
Today we talk to Ryan Hanley about content marketing and learn: why is content marketing "sold wrong"? How do you build a super fan base? Is there too much content out there? How can small companies compete with big brands? And a whole lot more.
Today we talk to Cynthia Sanchez about how she conceived of and created her course, Web Images Made Easy. It took her a while, she isn't planning to get rich and there are no selling tropes. Here's how to create a product of value without gimmicks.
Ads: we gripe about them, block them, but need them. They support the free content we want and help us get the word out about our businesses. Today we talk native ads, retargeting, Facebook ads, the future of ads and remember to check our own noise.
The loudest ideas are usually the ones that get heard. Now it's time for the good ones to win. We talk with Dorie Clark, author, speaker and consultant about what it means to have a breakthough idea and how to get noticed when you've got a good one.
Whether phone, email, video or carrier pigeon, communicating with customers is vital. But how do you set expectations? How quickly should you respond? What makes for good communication? And what do you do when things go off the rails?
Are you wondering when the best time to post to social media is? How about whether or not you should automate? Are you still sending out auto direct messages on Twitter? Tune in for a social smackdown and a tiny bit of tool talk.
Ryan Hanley is no stranger to the Web.Search.Social Podcast and for good reason: whenever he's on we walk away inspired and ready to take action. As the host of the Content Warfare podcast and author of our new favorite business book by the same name, Ryan makes every conversation a fluff-free zone. He is also notorious for his love of tangents which may be why we started out thinking we were going to talk about content marketing but ended up talking about balancing entrepreneurship and family. Success for Ryan is simple math. It's 90% showing up, 9% doing the work and 1% talent. It's worth repeating: you have to want to succeed. If you've ever struggled to get things done, spend time with your family and still have time to sleep, this is the perfect episode.
Fair warning folks, this is our first official and very NOT Safe For Work episode. First there's the subject matter: sex and the marketing of it. Then there are the F-words sprinkled liberally throughout so if you feel weird and uncomfortable about this stuff, you may want to skip ahead to episode 100. But I hope you don't because as weird and uncomfortable as the whole thing sounds there are some really great takeaways about entrepreneurship, creativity, doing what you love and being fearless about it. Plus it was just loads of fun.
Today we welcome Lisa Gerber of Big Leap Creative and marketer extraordinaire. We love Lisa because she is super smart when it comes to marketing and always creates great content that makes us think. Plus she lives in Idaho, which makes her the first person we know who lives in Idaho. Join us as we talk about whether or not you're giving away too much of your knowledge, the relationship between SEO and storytelling, why you need to plan before you start marketing and whether you should publish on other platforms or stick to your own website.
Say cheese! Today we talk to Paul Scharff, a photographer who specializes in taking photos that help businesses make money. Whether they're product shots or pictures of you and your staff in action, Paul wants to showcase your business so you'll win more customers. So ask yourself, do the photos on your website and in your other marketing materials pull people in, humanize your brand and make people want to do business with you? Listen for some great insights into what photography can do and some tips for doing it yourself when you need to.
How do you write good? That’s the question we ask our guest today! Laryssa is a trained writer who not only writes business and marketing copy but self-published a fiction book and also teaches creative writing to undergrads at Rutgers University. So when it comes to talking about writing good… er, real good… er, the goodest… Laryssa knows her stuff. She has some great stories to share about how to fund and promote a self-published book plus lots of insight into what it takes to create good business content, even if you’re not a writer.
We missed the excitement of the Social Media Marketing World conference but that doesn’t mean we missed the learning! Our Chief Executive Research Dude and official Boots on the Ground, Ian Anderson Gray, joins us to share some of the highlights that everyone can take away. Today we talk about "hugging your haters" and why having haters is better than having people who think your business is just "meh", the importance of getting past your fears so you can make marketing magic happen, plus we get the added bonus of hearing Ian say "jolly hockey sticks". Does it get any better than that?
You may want to grab a grande half whole half skim quadruple upside down macchiato latte extra hot… and breakfast… and maybe lunch, too… because this is what can only be described (if you’ll forgive the cliché) as an epic episode. Friends Jillian Jackson and Dino Dogan join us to talk about the Starbucks #RaceTogether campaign, the good, the bad and things we couldn't have anticipated. We truly enjoyed the conversation and think you’ll gain some valuable insights into business, marketing, how they tie into social issues and whether you should put yourself or your business in the line of fire.
How To Market Without Marketing In A Parallel Universe. A Discussion About Content Creation And Marketing With Filmmaker Christopher Leone
Today we step into a parallel universe where we explore the world of filmmaking – which in the end is just another form of content creation. We talk with Christopher Leone, the writer, producer and director of the movie (no, the TV series) Parallels, now available on Netflix. Yes, we talk about making movies (…or is it a TV series??) and have a whole lot of fun. But the lessons can apply to any creative project.
Today we welcome back Ian Anderson Gray, our Chief Executive Research Dude, to talk about ditching perfectionism, taking chances, having fun and calling it marketing! We talk about... How to stop overthinking and just get started Whether or not you should be worrying about how many likes, shares, fans, plusses and other "numbers" your content generates What Google's “accuracy algorithm” can mean for the future of search And more about making customers happy, building real community and having fun!
Did you know that men are the fastest growing demographic on Pinterest? (Businesses, pay attention!) Today we’re joined by Jeff Sieh, the manliest of Pinterest users, to talk about how to effectively use Pinterest to generate traffic to your website, plus some of the nifty things you may not have known you can do with pins. We talk rich pins, promoted pins, correct pin dimensions and orientation, how to capture interest, how to optimize for search, for mobile and more!
If you’ve got a business then you’ve got a brand and a visual identity whether you’ve thought much about it or not. But what exactly is your brand? And what about that elusive “visual identity”? And why can’t you get a logo for $5? Those are just a few of the things we discuss today as we talk to Dave Walker, a designer who works on everything from book covers to brochures and understands the true power and value of a good design.
Have you written a book or are you perhaps still writing one? How about dreaming of writing one? Whether it’s fiction or non-fiction, chick lit or murder mystery, business or history – you’ve got more of a challenge than just committing many thousands of words to a page. Even before you’re done writing, the challenging process of marketing and promoting that book must begin. But with all the books being published, including a plethora of self-published books, where do you start? That’s what we tackle today with a professional in the PR and marketing industry who knows a thing or two about promoting books.
An Absurdly Reasonable Conversation With The Founder Of Snip.ly In Which We Vehemently Disagree Without Yelling Or Name Calling
I recently learned of a tool called snip.ly that lets you put your call to action on someone else's website. The premise is that you can take a web page - say, from Web.Search.Social - and when you share a link to that page via your social networks, someone can click and BAM! There's a popup with your link or newsletter signup or product download right there on the Web.Search.Social site. Sounds cool, huh? Well, just wait until you consider the fact that someone might be putting their calls to action on YOUR site or blog. And instead of signing up for YOUR email newsletter, your readers are now singing up for someone else's newsletter. Or buying their product. Or contacting them. And you may not even know it's happening. In today's podcast and accompanying article, we tackle this dilemma head on by talking to one of the founders of the tool and asking him, WTF? Listen in and read the article to understand just what this tool does, and how to keep it from being used on your site if you're not into sharing your home with strangers and letting them profit from your hard work.
Even though today is not a regularly scheduled guest podcast day, a lot of interesting and timely topics just begged to be discussed, so we invited Jason T. Wiser of On Track Tips to get to the bottom of some important marketing stuff. In this episode we talk about - The one word that matters most to the success of your marketing - Why we love the Social Warfare plugin - Why we don’t love Snip.ly - And some philosophical conversation about how to budget for marketing, the best approach to take and why marketing isn’t even the whole picture
If you listen to our podcast you may have heard us mention Triberr at least once! Seems like it’s about time that we talk with Dino Dogan, founder and CEO. But that’s not all. We’ve got our first in-studio visit by a SuperFred, also known as Dino’s prettier other half, Jillian Jackson. Our topic is all blogging, all the time. We talk about why it matters, how to do it with a focus on closing business, the difference between creating, curating and stealing and a whole lot more. We also might be having too much fun but you'll have to listen for yourself and let us know what you think.
It’s a banner day on the Web.Search.Social Marketing Podcast! On this episode we talk with Ian Anderson Gray, a SuperFred with an official Web.Search.Social title, otherwise known as our Chief Executive Research Dude. And Ian doesn’t disappoint. He not only brings real research to bear on the conversation but he inspires us to be authentic (and successful!) on social media. We take on some tough social media questions, like what you should and shouldn’t say online, whether you always need to be positive, how to be transparent, whether it’s ok to talk politics and when to use – and not use – automation.
If you don’t know Janet E. Johnson yet then you’re in for a treat. She hosts her own video podcast called Social Media Hangout Time but it’s not just any old podcast – it’s a podcast with a puppet! What better way to make social media lessons memorable than to tell them with a little… panache? Janet knows more than puppets, though. She’s a social media whiz who gets real about strategy and results. Listen as she joins us today to talk about the five things you need to know to be successful with social media.
Even the simplest of sites can take weeks of dedicated effort and even then the creation process never really ends. You’ll forever be perfecting and learning, adding and growing. But to destroy a website and take a business’s lifeblood with it? Well, as one of our newest clients learned, that only takes a few hours in between firing an unethical developer one night and waking up the next morning to scorched earth. In this podcast episode we talk with Mike Ash, the business owner who lived through this scenario, and we get his take on the experience, from hiring to firing his developer and how he dealt with the aftermath. We also have an accompanying article with a slew of red flags that should make you think twice about hiring your own developer or marketing company.
SEO sends shivers down many spines and when it comes to search optimization, lots of small business people have one of two reactions: they either obsessively chase down the latest Google rule or they put their heads in the sand and opt out entirely. Well, we’re here to say that you don’t have to do either! Listen as we talk to Pam Aungst of Pam Ann Marketing about what you need to know to make good SEO decisions.
Today we talk to Clare Price, self-published author of Web of Betrayal, a cyber thriller set in the dinosaur days of the internet – 1994. She not only self-published but created her own publishing house to do it. And she took on all of the marketing and promotion herself. How did she do it? Join us to find out! And if you’d like a chance to win an autographed copy of the book, reply and let me know by FRIDAY!
Today we talk to Aaron Wood, a graphic designer most recognized online for his social media and pop culture propaganda posters. We’re big Aaron fans if you can judge by the number of his posters that line our office walls. Aaron’s story is unusual but the lessons we learned can be applied to any business. They include things like “be nice” and “make friends”. Enjoy our conversation and if you love his artwork as much as we do, enter our giveaway to win one of his propaganda posters. Winners will be chosen on Friday December 12th so hurry and enter now!
Today we welcome Bryan Kramer to our podcast and we're admittedly superfans so we felt kind of shy and giddy and elated all at once. We had a fun and enlightening conversation about what it really means to be social online, why you need to bring the joy and plenty more to inspire you. And if you haven’t entered to win an autographed copy of his book “H2H” and you'd like a chance, reply to this email and let me know. We’re picking the 5 winners on Friday December 5th!
They say the best time to plant a tree is 20 years ago… and the best moment for change is now. But when it comes to marketing your business, the best time to start is… before you start! If that sounds weird, don’t worry. We’ve got you covered in this episode of the Web.Search.Social Marketing Podcast because we talk with web marketing professional Sarah Peters about how to plan, prep and get ready-and-set so you can GO when it’s time to start.
Snuggle up in your comfy chair and settle in for a good yarn. Today we talk to story spinner, tale teller and podcast protagonist Téa Silvestre about how, when and why to tell your business story. I don’t know about you but I’ve got a nice cup of tea with honey and a couple of chocolate chip cookies. What’s your favorite way to enjoy a story?
Today we welcome Cynthia Sanchez, mother of the Web.Search.Social Marketing Podcast and Pinterest marketer extraordinaire. You can’t go two pins across the internet without seeing Cynthia pop up and for good reason – when it comes to marketing your business on Pinterest, she has all the insight, advice and know-how you need. Listen in as we talk the whats, whys and why-nots when it comes to marketing your business on Pinterest.
Today’s podcast episode is a little different because we don’t usually talk tools, but this one stood out. We were first introduced to MavSocial through a campaign they’re running on Triberr. We’ve had a couple of weeks to try out the tool and it has some pretty neat features that might work for your business. Listen in as we talk with MavSocial’s founder Matthew Holden about where MavSocial came from, where it’s going, why we need yet another social management tool and how this one can help with your social management.
Both Ralph and I have had the pleasure of being on Ryan’s Content Warfare podcast so today Ryan joins us on ours to talk about what he knows best: content! If you’re on the content marketing bandwagon and want some insight into taking it up a notch, or if you aren’t convinced and need a push that will get you jumping in with both feet, this is the episode for you. Ryan is all about challenging the status quo and that’s exactly what we love around here. Listen as we talk about what content really is, how to create it (and why), digital sharecropping and more.
Are you on board with Pinterest? If not, Alisa Meredith will inspire you. She talks about how it can work even for a non-visual business and how you can think differently about this underutilized tool. We also talk about how to get started with online marketing, avoid internet marketing fatigue and stay in a jargon-free zone. If you think you don't have the time, don't have the money and don't know how to get your marketing working online, Alisa has some great insights to share.
Plenty of people have “a big idea”. But not a lot of those people take their idea to fruition and watch it grow and thrive. Yet that’s exactly what Glen Koedding did. One day he was hanging out in the pool with a business colleague, thinking about how to use solar energy to heat the pool and nine months later he was running his own solar business. Since then he’s grown the company into an impressive enterprise by doing all of his own marketing. We talked with him about just some of the incredibly smart strategies he employs – from social to email to website. There are more good ideas here than miles to the sun.
In this episode of the Web.Search.Social Marketing Podcast we talk with Chris Curran of Fractal Recording about the value of podcasting for business. Before you write it off as something that's outside your wheelhouse, consider this: 2015 car models are being equipped by default with podcast listening options. More and more people are listening to podcasts every day. It's a relatively untouched frontier where you can have a voice and it's a lot more likely to be heard instead of drowned out by the competition. Add "podcast show" to your résumé and watch the competition fade. It doesn't have to be hard to get started or to do. Listen to Chris share his passion and you might just get excited about the underutilized benefits of this marketing opportunity.
Have you ever worked hard on a blog post only to find that someone else had pilfered it wholesale and reprinted it on their site without permission from you? That really burns our buns! On this episode of our podcast we talk with plagiarism consultant Jonathan Bailey about all types of content theft and what you can do to protect your intellectual business property.
What does peanut butter and chocolate beer have to do with email subject lines? That's what you'll find out if you listen to this episode of the Web.Search.Social Marketing Podcast. In This Episode We Talk About: * Why subject lines are so important. * Why a 3% or 5% or 10% or even 40% open rate isn’t good enough. * How to catch people’s attention so they’ll actually open your email. * What NOT to do once you get them to open it. * And more great stuff like whether design matters, what to do about colors and fonts and whether it’s ok to “go negative”. Visit https://www.websearchsocial.com/ for our blog and more info. Call Ralph on his cell at 732.616.8364 Call Carol Lynn on her cell at 732.939.2017