Get On Board With Pinterest And Synergize The Impact To The Next Level With Alisa Meredith

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Show Notes

If you’re not using Pinterest for business then Alisa’s enthusiasm just may be the catalyst to get you going. But that’s not all we talk about because when it comes to marketing, Alisa knows her stuff.

In This Episode We Talk About

Whether Pinterest is really a social network.
How you can take even a non-visual business and turn it into a Pinterest powerhouse.
Why jargon isn’t helpful and what you need to do to really reach your audience.
And we have a little… er, debate… over the difference between jargon and nouns-turned-verbs, especially in the context of commonly used marketing terms.

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Ralph M. Rivera

Hi, I'm Ralph! I'm a web developer at Rahvalor Interactive, a creative marketing services company that I founded in 1999 with my wife and business partner Carol Lynn. In January 2012 we created Web.Search.Social as a branded service offering that brings enterprise-level services to small businesses in an affordable way. I'm also founder and CTO of Podcaster's Toolbox, a SaaS platform designed to help podcasters plan, produce and promote their shows. I teach web development at Manhattan College in New York City. Carol Lynn and I are home based near the Jersey shore but we're currently location independent and traveling the country for a year, working and podcasting. I'm also trying to build a flux capacitor, but that's not going as well as the other stuff I do.

@ralphmrivera

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AlisaMeredith

Thank you so much for this fun discussion Ralph and Carol Lynn! Two smart cookies with lots of on-air (and off) chemistry make for a very fun show – whether you’re guest or listener. Keep up the great work – you are rocking the podcast world!
- Carol Lynn Rivera
  
  This was one of my faves, Alisa. You were a good sport 🙂 And you had some great stuff to share!
Katherine Kotaw

Hi Carol Lynn, Ralph and Alisa!

I’ve had his podcast minimized on my computer for awhile now to be sure to listen to it as soon as I had the proper time to do so, and I’m so happy I did that — as I just listened and it was well worth the wait 🙂

First off, congrats on the podcast, Carol Lynn and Ralph! I’m very happy and impressed that you’ve added podcasting to your already impressive list of credits 🙂 By the way, Ralph, I know we’ve only conversed a bit through social media but Carol Lynn can tell you who I am if need be! We share a very strong love of pie and that is why we will be forever bonded 🙂

And hi Alisa! (WE will be forever bonded because of our love of dogs! PS: Ivy, Lucy and Doosis say hi!)

I love what you say, Alisa, about people being in “discovery mode” when they are on Pinterest, eager to find something exciting and new, which translates into pinning, clicking, website traffic, leads and all that good stuff 🙂

And I also love the point you make about “multiple avenues,” Carol Lynn. That’s so true that someone may see one of your great pins, click on it and find themselves on your website — and that this in turn may lead them to buy your product or become your client — but their impetus to click on that pin may have come from feeling a connection to you or your product over time, on any number of social platforms. So while one amazing pin may have been the final piece in the puzzle, there were still a a lot of puzzle pieces prior 🙂

Thank you all for all the great info and enjoyable chat! It was a pleasure to listen 🙂
- Carol Lynn Rivera
  
  Thanks Katherine, we have fun recording and of course talking with Alisa was especially fun. I get the feeling she really, really loves Pinterest 🙂
  
  I’ve been getting a pretty in depth education on Pinterest lately thanks to some super guests. It’s one more of those “puzzle pieces” that can be the extra exposure you need to bring in some business. And the good news is that it can be marketing AND fun at the same time!